Lyris Launches Email and Online Marketing Partner Program

EMERYVILLE, Calif., Sept. 14 /PRNewswire/ -- Lyris, Inc. (OTC Bulletin Board: LYRI), the online marketing expert, today announced the launch of the Lyris Partner Program. The program affords partners – resellers, online marketing solutions vendors, software companies and agencies – the opportunity to sell, implement and support an ever-expanding solution set that includes Lyris HQ, Lyris' flagship email and online marketing solution.

Together, Lyris and their partners offer marketing solutions for marketers who run complex email and online marketing campaigns. The Lyris partner network is comprised of innovative companies that share Lyris' commitment to deliver accelerated and truly accountable ROI to clients.

Unlike other marketing industry partner programs, Lyris' "high-touch" program takes a truly collaborative approach, providing partners with comprehensive offerings and personal support that enables them to grow their businesses.  

Depending on the partnership level, specific benefits of partnering with Lyris could include:

• Marketing support: Marketing resources and support to grow partner business
• Competitive margins: Discounted internal use licenses
• Personal support: Dedicated account success managers
• Professional development: Exclusive access to partner portal and Lyris Learning Lab
• Lyris Community: Attendance at annual Lyris Customer Events and User Group meetings

The Lyris Partner Program also allows partners to intelligently integrate key business processes into Lyris HQ via robust APIs to let marketers act on even more complete profile and activity data.  Lyris HQ already provides rich email, web visit and transactional data that can be further customized via technology integrations.

"As integrated marketing partner programs gain momentum as a method for online marketers to effortlessly expand their product and service offerings, it is important to understand what to look for when partnering," said David Daniels, CEO of the Relevancy Group. "Program aspects like a comprehensive product offering, a collaborative, supportive program that offers personal technology and marketing support along with robust technology integrations and competitive margins should all be considered when evaluating a program."

The Lyris Partner Program offers five categories of partners, each with a separate set of benefits specifically focused on individualized needs and business models:

• Reseller partners: Become certified by Lyris to sell Lyris subscriptions
• Solution partners: Sell Lyris HQ as a complement to or as part of their products and solutions
• Integration partners: Software companies that embed the Lyris HQ solution into their offering or complement it with an integration via Lyris' robust APIs
• Agency partners: Provide marketing expertise to their clients and are certified to properly sell, service and provide level-one support for Lyris HQ
• Referral partners: Connect Lyris with other marketers seeking a solution like Lyris HQ

"As the result of our partnership with Lyris, we now offer our customers more complete solutions for their cost-per-lead advertising campaigns," said Steve Rafferty, Founder, ActiveProspect. "Cost-per-lead advertising through ActiveProspect is a great way to grow your email list.  Immediate email follow-up is a critical component to an effective cost-per-lead advertising campaign. Lyris HQ makes this possible and also allows for advanced triggered (or 'drip') email campaigns to help convert a subscriber to a paying customer.  Integrating Lyris HQ with our LeadConduit platform creates a powerful combination to scale and optimize cost-per-lead advertising campaigns."

The Lyris Partner Program has three tiers of commitment: Silver, Gold and Platinum. Each tier has minimum qualifying criteria that partners can choose from to receive the specific range of benefits they require to be successful.

"At Lyris, we view our partners as extensions of our organization," said Blaine Mathieu, Chief Marketing Officer at Lyris. "Our goal with this new program is to foster personal, long-lasting, value-driven partner relationships. To do this, we are truly committed to providing our partners with the tools and assistance they need to grow their businesses around Lyris products and solutions."

About Lyris, Inc.

Lyris, Inc. (OTCBB:LYRI.OB) is the integrated online marketing expert delivering the industry's first on-demand integrated marketing suite, Lyris HQ, to help marketers simplify their marketing efforts and optimize campaign ROI. Lyris HQ's sophisticated, easy-to-use suite of tools provides marketers with best-of-breed applications for managing e-mail marketing campaigns, tracking Web analytics, publishing and managing Web site content, creating landing pages, optimizing Web sites, paid search and search engine marketing and integrating social media and mobile marketing campaigns. Clients include Expedia CruiseShipCenters, The British Museum Company, Matches, Char-Broil, and Eldorado Hotel & Casino. For more information, please visit www.lyris.com/partners. The company is based in Emeryville, Calif.

SOURCE Lyris, Inc.