Lyris to Share Insights From Over 500 Email Marketers on How to Increase Conversions and Sales

EMERYVILLE, Calif., March 1, 2011 /PRNewswire/ -- Lyris, Inc. (OTC Bulletin Board: LYRI), the online marketing expert, today announced its upcoming Webinar, "500 Email Marketers Can't Be Wrong: Proven Email Marketing Tactics to Increase Conversions & Sales." Email marketers are challenged to drive results through improved open, click-through and conversation rates. This means that understanding which tactics are likely to improve these metrics, compared to those that do not, will help marketers improve efficiency and ROI.

This Webinar will teach marketers:

• The two things that successful email marketers say have improved their campaign results
• The three steps which must be taken to move campaign results from 'okay' to 'outstanding'
• Five categories that will show how marketers' email practices stack up against the competition

On March 3, 2011 at 10:00 a.m. PT, marketing experts from Lyris and The Aberdeen Group will discuss Aberdeen's December 2010 study, "Email Marketing: Customers Take It Personally," and describe best practices and real-world examples to obtain exceptional email campaign results.

Webinar attendees will be able to submit questions either directly through the Webinar interface or via Twitter to @Lyris using the #LyrisWebinar hashtag. Following the Webinar, all attendees will receive a complimentary copy of the "Email Marketing: Customers Take It Personally" study, complete with insights from more than 500 companies.

About Lyris, Inc.

Lyris, Inc. is the online marketing expert delivering the right mix of software technology and industry knowledge to help its customers simplify their marketing efforts and optimize campaign ROI. Through its on-demand integrated marketing suite, Lyris HQ, and reliable on-premise solutions, including Lyris ListManager, Lyris provides customers the right tools to optimize their online and mobile marketing initiatives.

SOURCE Lyris, Inc.