Lyris to Share Top 10 Vital Factors for Email Marketing Success in a Tough Economy

EMERYVILLE, Calif., Sept. 24 /PRNewswire/ -- Lyris, Inc. (OTC Bulletin Board: LYRI), the online marketing expert, today announced their upcoming Webinar, "Top 10 Vital Factors for Email Marketing Success: How to Generate Results in a Tough Economy."  In spite of an economy yet to find its feet, email marketing is still the foundation of any successful online marketing program. To be more effective, marketers must stay current in online marketing best practices and employ these techniques to generate the greatest results. Understanding which actions to take and which to avoid can make all the difference in the outcome of any campaign.

On September 28, 2010 at 11:00 a.m. PT, Andrea Scarnecchia, Lyris' vice president of marketing will discuss best practices and tips to get maximum results from email marketing campaigns that enable companies to remain competitive in this economy.

The Webinar will highlight the top 10 most critical elements for email marketing success and how to put them into action.  They will be broken down into three digestible categories:

• How to build and maintain opt-in lists when challenged with churn rates of up to 30 percent
• Using messaging and design to develop campaigns that will create relevancy and encourage engagement
• Ensure deliverability by understanding best practices and legal requirements

Webinar attendees will be able to submit questions either directly through the Webinar interface or via Twitter to @Lyris using the #LyrisResults hashtag. Following the Webinar, participants will receive a complimentary copy of "25 Essentials for Exceptional Email Campaigns," an actionable guide filled with best practices and how-to's to help marketers take quick actions to optimize marketing campaigns in this down economy.

About Lyris, Inc.

Lyris, Inc. (OTCBB:LYRI.OB) is the first online marketing solution provider to integrate email marketing with diverse online marketing channels to create more efficient and effective marketing organizations. The company's flagship offering, Lyris HQ, is an all-in-one online marketing solution that combines email marketing with search, social, and mobile channels, enhanced by embedded deliverability and web analytics. Lyris HQ provides online marketers actionable insights that help them make intelligent decisions and improve results. Clients include American Apparel, Body Glove, British Museum Company Ltd., Minnesota Timberwolves, PC Recycler and Student Advantage. For more information, please visit www.lyris.com. 

SOURCE Lyris, Inc.