Lyris Unveils New User Interface for Marketers with Lyris HQ

EMERYVILLE, Calif., April 11, 2011 /PRNewswire/ -- Lyris, Inc. (OTCBB: LYRI) today announced a new user interface for Lyris HQ, the company's high-performance hosted email marketing platform. The new interface empowers marketers to multitask within email campaign development, enabling increased productivity and better workflow, ultimately improving return on investment. This is the first intuitive solution that enables marketers to work on multiple concurrent workflows, a significant differentiator in the market.

"Being able to view reports, groups, segments and messages all at the same time enables me to focus on many aspects of my campaign development," said Jaime Gochez, Web Analyst, ViewSonic Corp. "The new user interface is convenient and makes for an efficient workflow and will save me time, while expanding what I can do."

"Lyris understands how marketers think, how they work and most importantly, what they need from the solutions they utilize on a daily basis," said Wolfgang Maasberg, CEO at Lyris. "The new Lyris HQ interface is intuitive; it works like marketers, thinks like marketers and was custom built for marketers to facilitate faster development of meaningful and impactful marketing campaigns."

With one-click, marketers can develop, run and view all aspects of a campaign simultaneously. This means greater productivity since it eliminates the necessity of saving or backing out of existing tasks or closing out work in progress to engage in multiple activities. While marketers continue to build momentum as they work, they have visibility into campaign insights. Whether switching between reports, managing lists, message development, email design, or analytics, Lyris HQ delivers greater productivity, less hassle for the marketer, and ultimately, more successful email marketing campaigns.

The Lyris HQ interface will be available in a phased release, with Open Beta beginning early May 2011. Open Beta will provide customers the flexibility to toggle between the new user interface and the current user interface for a smooth transition. For additional insight about the Lyris HQ interface announcement, check out thoughts from Lyris' CEO, Wolfgang Maasberg, in his blog post http://go.lyris.com/65454 .

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About Lyris, Inc.

Lyris, Inc. is the online marketing expert delivering the right mix of software technology and industry knowledge to help its customers simplify their marketing efforts and optimize campaign ROI. Through its on-demand integrated marketing suite, Lyris HQ, and reliable on-premise solutions, including Lyris ListManager, Lyris provides customers the right tools to optimize their online and mobile marketing initiatives.

SOURCE Lyris, Inc.