Lyris Webinar to Address Challenges of Marketing Across Siloed Technologies and Organizations

EMERYVILLE, Calif., Oct. 12 /PRNewswire/ -- Lyris, Inc. (OTC Bulletin Board: LYRI), the online marketing expert, today announced their upcoming Webinar, "Connected Marketing: How It's Revolutionizing Online Marketing." In the rapidly evolving world of online marketing, marketers have great opportunity but their efforts are often hampered by the siloed nature of their organizations and non-integrated, disparate technologies.  Because of a lack of coordinated activities across the company, marketing campaigns are not as effective at reaching the already media-overloaded consumer. The solution?  Connected Marketing.  

On October 14, 2010 at 10:00 a.m. PT, David Daniels, CEO of the Relevancy Group and former VP and Principal Analyst with Forrester and Jupiter Research, and Andrea Scarnecchia, author, speaker and VP Marketing at Lyris, will familiarize participants with the principles of connected marketing.  These principles focus on integration across channels to take advantage of emerging mediums that leverage actionable customer, subscriber or prospect data – while driving toward greater marketing efficiency and campaign optimization. 

The webinar will provide actionable tactics to help you create online marketing campaigns designed to be more efficient, effective and profitable.  Attendees will also learn:

• How to build and maintain opt-in lists when challenged with churn rates of up to 30 percent
• Using messaging and design to develop campaigns that will create relevancy and encourage engagement
• Ensure deliverability by understanding best practices and legal requirements

Webinar attendees will be able to submit questions either directly through the Webinar interface or via Twitter to @Lyris using the #LyrisConnect hashtag. Following the Webinar, participants will receive a complimentary copy of the new paper from David Daniels, "The Reinvention of Email Marketing and Future of Connected Marketing," which provides details on the criteria innovative email marketing professionals should use when evaluating solutions in the online marketing space.

About Lyris, Inc.

Lyris, Inc. (OTCBB:LYRI.OB) is the first online marketing solution provider to integrate email marketing with diverse online marketing channels to create more efficient and effective marketing organizations. The company's flagship offering, Lyris HQ, is an all-in-one online marketing solution that combines email marketing with search, social, and mobile channels, enhanced by embedded deliverability and web analytics.  Lyris HQ provides online marketers actionable insights that help them make intelligent decisions and improve results. Clients include American Apparel, Body Glove, British Museum Company Ltd., Minnesota Timberwolves, PC Recycler and Student Advantage.  For more information, please visit www.lyris.com. 

SOURCE Lyris, Inc.