Lyris Webinar to Reveal 10 Trends That Will Make or Break 2011 Email Marketing

EMERYVILLE, Calif., Jan. 21, 2011 /PRNewswire/ -- Lyris, Inc. (OTC Bulletin Board: LYRI), the online marketing expert, today announced its upcoming Webinar, "Kick Start 2011: 10 Trends That Will Make or Break Your Email Results."  Online marketers in 2011 are challenged to cut through crowded inboxes to deliver greater results and ROI.  By understanding the latest email trends and learning how to leverage them to enhance email marketing campaigns, marketers can jump-start revenues and pull away from the competition.

During the free one-hour Webinar, Lyris will discuss:

• Why email is still an important tool in every marketer's toolbox
• The surprising trends that will make or break marketing success in 2011
• How to capitalize on these trends and create efficiencies that can dramatically improve results

On January 25, 2011 at 11:00 a.m. PT, Allison Landis, Director of Field Marketing for Lyris, will share the latest email marketing trends that will improve online campaigns and help generate revenue.

Webinar attendees will be able to submit questions either directly through the Webinar interface or via Twitter to @Lyris using #Lyris10Trends. Following the Webinar, all attendees will receive a complimentary 2011 trends action guide designed to improve online marketing results now and in the coming year.

About Lyris, Inc.

Lyris, Inc. is the online marketing expert delivering the right mix of software technology and industry knowledge to help its customers simplify their marketing efforts and optimize campaign ROI. Through its on-demand integrated marketing suite, Lyris HQ, and reliable on-premise solutions, including Lyris ListManager, Lyris provides customers the right tools to optimize their online and mobile marketing initiatives.

SOURCE Lyris, Inc.