Lyris Webinar to Reveal Key Findings From Survey of Marketers on Optimizing Email and Online Marketing

EMERYVILLE, Calif., Oct. 22 /PRNewswire-FirstCall/ -- Lyris, Inc. (OTC Bulletin Board: LYRI), the online marketing expert, today announced its upcoming Webinar, "Email Optimization Secrets: What 1,397 Marketers Are Doing To Get Better Results." With critical planning for 2011 underway, marketers must answer questions like how to get the most out of marketing dollars, how to optimize email marketing campaigns, how to best mitigate risk and how to ensure that competitors are not using marketing strategies and tricks they are not.

"Answers to these critical planning considerations may be contained in the insights of marketing peers, which is what our survey uncovered," said Blaine Mathieu, CMO at Lyris. "These insights will be essential in developing best practices for online marketing and email marketing that work across multiple campaigns and marketing channels."

Attendees will learn the startling answers to these questions about email and online marketers:

* Do they employ fundamental best practices to improve email and online marketing results? * Are opt-in list building techniques used? Which techniques are the most and least effective? * Is ROI measurement for email and online marketing performance employed? If so, how? * Do they incorporate techniques that enhance email relevance, improve deliverability, and streamline email marketing throughput? *And do they use social media to enhance other online marketing programs? And what is its true value?

On October 26, 2010 at 11:00 a.m. PT, Blaine Mathieu, Chief Marketing Officer at Lyris, will discuss Lyris' annual Email Optimizer Survey, in which over 1,300 email marketing professionals answered key questions on tools and techniques used to achieve maximum results.  

Webinar attendees will be able to submit questions either directly through the Webinar interface or via Twitter to @Lyris using the #LyrisOptimizer hashtag. Following the Webinar, participants will receive a complimentary copy of the Email Optimizer Survey Report, which will help optimize email and online marketing tactics now and for the upcoming year.

About Lyris, Inc.

Lyris, Inc. (OTCBB:LYRI.OB) is the integrated online marketing expert delivering the industry's first on-demand integrated marketing suite, Lyris HQ, to help marketers simplify their marketing efforts and optimize campaign ROI. Lyris HQ's sophisticated, easy-to-use suite of tools provides marketers with best-of-breed applications for managing e-mail marketing campaigns, tracking Web analytics, publishing and managing Web site content, creating landing pages, optimizing Web sites, paid search and search engine marketing and integrating social media and mobile marketing campaigns. Clients include Expedia CruiseShipCenters, The British Museum Company, Matches, Char-Broil, and Eldorado Hotel & Casino. For more information, please visit www.lyris.com. The company is based in Emeryville, Calif.

SOURCE Lyris, Inc.