Lyst Launches Fashion's First Ever Universal Shopping Cart

Shoppers Can Now Purchase Multiple Items in a Single Transaction from a Variety of Retailers Including Alexander Wang, Lane Crawford, HUDSON Jeans, REVOLVEClothing and Theory

Jul 31, 2013, 08:45 ET from

LONDON and NEW YORK, July 31, 2013 /PRNewswire/ -- Personalized fashion marketplace Lyst ( announced today the launch of its universal shopping cart. The first-of-its-kind technology allows customers to seamlessly purchase multiple products from different retailers in a single transaction on Lyst.

"At Lyst we are constantly reimagining the way people shop by making it simpler and more personalized," said Chris Morton, co-founder and CEO of Lyst. "Universal cart completes a key piece of our vision, making Lyst an unparalleled online destination for customers to browse, discover and buy fashion seamlessly and all in one place."

Universal cart builds on the success of integrated checkout, which Lyst launched eight weeks ago. This technology enables shoppers to securely purchase individual items from various retailers directly on Lyst. Since its launch, designers and retailers who joined Lyst's integrated checkout have seen, on average, a 500% increase in sales. The addition of a universal shopping cart is expected to accelerate sales even further.

Effectively immediately, brands and retailers available through universal cart include Alexander Wang, Theory, Lane Crawford, Helmut Lang, REVOLVEClothing, Forward by Elyse Walker, Maiyet, Planet Blue, HUDSON Jeans and IKKON. In the coming weeks, Lyst plans to add Rebecca Minkoff, French Connection, Cynthia Rowley, Lulu Frost, Need Supply Co., Erin Fetherston, Singer22, Ledbury and more.

"Since the launch of integrated checkout in early June we have seen a significant increase in sales through Lyst," said Michael Mente, co-owner of REVOLVEclothing and Forward by Elyse Walker. "Given the tremendous success of the partnership to date, we look forward to seeing the growth universal cart will drive for us."

Universal cart is currently available in the U.S. and will roll out internationally later this year.

In the last year, Lyst has seen over 1000% growth in sales. The fashion marketplace currently draws 2.5 million unique monthly visitors and drives tens of millions of dollars in sales to the retailers and designers it partners with around the world.

ABOUT LYST is a personalized fashion marketplace that helps millions of people across 180 countries to discover more of the fashion they love. Shoppers on Lyst create their own personalized shopping feeds by following their favorite designers, stores and style influencers, allowing them to shop over 7,000 designers and hundreds of stores worldwide, in one place. Launched in 2011, Lyst is headquartered in London, with American operations running out of its New York office.