DUBLIN, April 16, 2014 /PRNewswire/ --
Dublin - Research and Markets (http://www.researchandmarkets.com/research/qmltls/mcommerce_market) has announced the addition of the "M-Commerce Market in US" report to their offering.
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The analysts forecast the M-Commerce market in the US to grow at a CAGR of 32.38 percent over the period 2012-2016. One of the key factors contributing to this market growth is the high adoption of smartphones. The M-Commerce market in the US has also been witnessing the increasing demand for the digital purchase of goods. However, the requirement of large-scale investments could pose a challenge to the growth of this market.
The report, M-Commerce Market in the US, has been prepared based on an in-depth market analysis with inputs from industry experts. The report focuses on the US; it also covers the M-Commerce market landscape and its growth prospects in the coming years. The report also includes a discussion of the key vendors operating in this market.
Offers are always introduced to attract customers. Many retailers are introducing mobile coupons that provide various offers and benefits for consumers who shop through m-commerce. This encourages consumers to purchase goods through m-commerce. As there is a demand for the virtual wallet among smartphone users, the availability of mobile coupons will encourage them to make mobile purchases.
According to the report, the key driver is the high adoption of mobile devices. The US is among one of the leading nations in the world that fueled the demand for, and, consequently, the growth of smartphones. In order to attract more customers and facilitate more transactions on this platform, mobile service providers are expanding their networks, and also providing high-speed data transfer services. Mobile phone application providers are increasingly creating applications that are user-friendly and easy to use. As the use of mobile devices increases, the adaption to mobile payments is also forecast to increase.
Further, the report states that one of the key concerns in the market is security, as mobile commerce involves the transfer of critical data over the network. Consumers are increasingly becoming aware of the consequences of data privacy and are emphasizing data-secure processes and connections.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.
Key Topics Covered:
01. Executive Summary
02. Scope of the Report
03. Market Research Methodology
04. List of Abbreviations
06. Market Landscape
07. Market Segmentation by Application
08. Market Segmentation by Platform
09. Market Segmentation by Devices
10. Buying Criteria
11. Market Growth Drivers
12. Drivers and their Impact
13. Market Challenges
14. Impact of Drivers and Challenges
15. Market Trends
16. Trends and their Impact
17. Vendor Landscape
18. Key Vendor Analysis
19. Other Reports in this Series
- American Express Serve
- Google Inc
- Mastercard Inc.
- PayPal Inc
- Visa Inc.
For more information visit http://www.researchandmarkets.com/research/qmltls/mcommerce_market
Media Contact: Laura Wood , +353-1-481-1716, [email protected]
SOURCE Research and Markets