M. Fishman & Co. Selects WilliamPaid for Online Rent Payment Services

Cites Ease of Use and Flexibility for Renters and Roommates

Oct 11, 2010, 10:00 ET from WilliamPaid

CHICAGO, Oct. 11 /PRNewswire/ -- WilliamPaid today announced the selection by M. Fishman & Co. of WilliamPaid as its exclusive provider of online rent payment solutions for its tenants.  Beginning today, tenants of M. Fishman & Co., a leading Chicago-based property manager of nearly 1,000 residential real estate units, will be able to pay their rent directly on the M. Fishman website using a credit card or bank account.

"We are thrilled that M. Fishman & Co. has chosen WilliamPaid to facilitate their rent payments," says Evan Silverman, CEO of WilliamPaid, the online rent payment and credit-building service.  "M. Fishman recognizes the importance of responding to their tenants' need for an online payment option that gives them what they want: ease, flexibility and the ability to share and manage rent with roommates."

"Our partnership with WilliamPaid will allow our tenants to have the greatest ease and flexibility in paying their rent," said Mark Fishman, President of M. Fishman & Co.  "Integrating a solution directly onto our website will give our tenants exactly what they want. And, it also gives us, as a property manager, what we want – direct deposit of more rent funds at no cost to us."  

Silverman said that, for landlords and property managers, the key to online rent payment isn't the online application itself, it is driving users.  "Even though the solution is cost-free to landlords and property managers, if renters don't use it, online rent payment isn't going to help them."  Silverman cited WilliamPaid's direct-to-renter marketing as a way to help landlords get the most out of the online rent payment solution.

Fishman agrees, expecting that WilliamPaid's customized marketing approach will drive significant usage, thereby lowering M. Fishman's cost of processing rent payments.  "WilliamPaid gets it.  The marketing toolkit that they put together is exactly what we need to ensure our tenants know about the service.  I believe that WilliamPaid's proactive campaigns will increase not only awareness, but use."

M. Fishman will also use the WilliamPaid platform for application fees, move-in fees and other miscellaneous tenant costs.  

About WilliamPaid

WilliamPaid is an online resource for renters and roommates, providing flexible rent payment options, including paying rent online with a credit or debit card, group rent payment tools to share, manage and pay rent and credit building services. WilliamPaid also offers landlords and property managers no-cost rent payment solutions. WilliamPaid is headquartered in Northbrook, Ill. Learn more: www.williampaid.com.

About M. Fishman & Co.

M. Fishman & Co. is a property management company with over 40 years experience managing and developing residential real estate properties in Chicago.  Learn more: www.mfishmanco.com.  

SOURCE WilliamPaid