Maark Revolutionizes Delivery of Market Research and Forecast Data for Yankee Group

BOSTON, July 12, 2011 /PRNewswire/ -- Maark, LLC., strategic and digital marketing specialists for business-to-business (B2B) organizations, today announced that global research and connectivity advisory firm Yankee Group has leveraged Maark's marketing and development capabilities to revolutionize the way its market forecast data is presented and used by its worldwide clients.  The new online data visualization platform developed by Maark has transformed the way corporate strategy, marketing, market intelligence, and product management professionals view, use, and track the more than one million data points within Yankee Group's Forecast and Monitor products.  

More importantly, with mobile and wireless trends brought to life in a highly searchable and visual platform, Yankee Group can now empower its clients to make business-critical decisions more quickly.  A short video about the innovative collaboration between Maark and Yankee Group on this groundbreaking new offering is available at http://vimeo.com/25464193.

"The scope and purpose of this platform necessitated that we bring together a unique combination of marketing strategy, user experience design, and application engineering to create a seamless product that was built from the bottom up," said Shirley Macbeth, VP of marketing and product development at Yankee Group.  "Not only did Maark possess this rare combination of expertise, they were also instrumental in helping us develop a completely new platform that makes it easier for our clients to put market-moving data and trends into practice."

Yankee Group's Forecasts and Monitors help service providers, infrastructure vendors, software companies, mobile device manufacturers, and others turn opportunity into revenue.  More specifically, Yankee Group's Forecasts looks five years into the future while the Monitors offering tracks the current financial and product activities for more than 100 companies worldwide.  With the Monitors and Forecasts online data and visualization platform, Yankee Group clients can now quickly spot trends, patterns, and changes in their respective industries, and then easily organize and arrange the data into compelling charts and reports to share with stakeholders.  Specific features include:

• Online Access: Users can instantly access Monitors and Forecasts from anywhere, regardless of location or device.

• Drag-and-Drop Charts: Users can create expert data visualizations by easy drag-and-drop elements, which they can then quickly export into attractive and persuasive reports that they can share with colleagues.

• Watch Lists: Users can select specific datasets for the program to automatically monitor and update users in real-time.

• Forecast Transparency: Users can dig as deep as they want into the data to see the sources, methodologies, and assumptions behind Yankee Group forecasts.

• Keyword Searches: Users can search the massive amounts of data using simple keywords and then sort it according to flexible criteria.

"Because of the depth and breadth of available information, our team developed the new online platform so that Yankee Group's clients could have quick and easy access to mobile and connectivity industry data in an easy-to-use visual environment," said Michael Colombo, partner and CEO at Maark.  "Now, once a user obtains the information they need, the system allows them to add this valuable data to worksheets, to create custom graphics, and/or to share among colleagues, making Yankee Group's insight and counsel easily available to a multitude of users and channels."

About Maark

Maark is a strategic and interactive business-to-business (B2B) marketing firm dedicated to helping clients such as Cisco, Alcatel-Lucent, Marriott, and others stand apart from the competition.  By amplifying the client's vision with market-driven insights, strategies, and Maark's unique creative and technological innovation capabilities, Maark develops highly effective sales enablement tools and mobile apps, rich internet applications, and user interface designs.  Founded in 2001 and located in Boston, Massachusetts, Maark helps businesses discover their market opportunity and the unique value of their offering, connect to their audience with compelling stories, and engage their customers with innovative interactive experiences.  To learn more visit us at http://www.maark.com, follow us at http://twitter.com/maark, friend us at http://www.facebook.com/MaarkB2B, or call us at +1(617) 723-2122.

Media Contacts:
Chris McCoin or Richard Smith
McCoin & Smith Communications Inc.
508-429-5988 (Chris) or 978-433-3304 (Rick)
[email protected] or [email protected]

SOURCE Maark, LLC.