The New Men's Luxury E-Commerce Site

Mar 22, 2011, 14:19 ET from

LOS ANGELES, March 22, 2011 /PRNewswire/ -- is the first luxury site in the men's apparel and accessories market to introduce exclusive and unique high-end fashion online. Its mission is to discover the best in luxury lifestyle brands and bring them to male shoppers who harbor an elite fashion sense with an old world sensibility.

On you'll find the finest hand-made Italian designs from Alberto Fasciani, Barbisio, Casentino, Cornucopia, Finollo, Fornasetti, Franco Jacassi, Nicky, Ra Khu, Regain, Riccardo Bestetti, Scarpett and Valigeria Beretta. Available items include stylish jackets, traditional single-breasted blazers, delicate cashmere hats and scarves, ties featuring one-of-a kind patterns, classic hats inspired by La Dolce Vita fashion, tasteful classic bags and luggage, soft leather boots and more.

This site features an automated personal butler known as "George" that can virtually help online customers select and style the right combination of items to cultivate a timeless look. By pairing corresponding color pallets alongside friendly suggestions for items, shoppers are assisted in making the best statement possible when it comes to their personal look.

" is for the man who's not interested in trends but in representing his timeless taste for quality and style, one garment and accessory at a time. This man delights in the narrative behind the fabrication of his clothing, unmatched design and unique objects of luxury and style," said Marco Facchinetti, founder and creative mind of this new concept in men's online retail.

The Italian-born Facchinetti is a formally trained architect whose field expertise in urban planning paired with many years of personally walking the urban shopping districts of Milan (via Montenapoleone), Paris (Faubourg Saint Honore), Berlin (Friedrichstrasse), London (Jermin Street and Regent Street) and New York (Fifth Ave.) has resulted in an insatiable curiosity to research the true essence of distinctive urban cities and the places consumers shop. "With virtual shopping never felt so stylish," Facchinetti added.

For more information regarding, please contact Henri Myers at eM Productions Press – 323.851.7306 or email at