Maddak, Inc. Reinvents the Wheel Taking Home Two Major Industry Awards

Morph Wheels Received MedTrade Spring's Innovation Award in the U.S. and London's Design of the Year Award

May 02, 2013, 09:08 ET from Maddak Inc.

EDISON, N.J., May 2, 2013 /PRNewswire/ -- Maddak, Inc., the largest manufacturer of Aids for Daily Living  (ADL) products in the U.S., launched the first-ever foldable wheelchair wheel, Morph Wheels, in February of this year. In approximately three months' time, the groundbreaking innovation for the disability community has been honored with two leading industry awards: MedTrade Spring's Innovation Award and 2013' Design of the Year Award in the Transportation category from London's Design Museum

Originally conceptualized as a folding bicycle wheel by Duncan Fitzsimmons, a graduate student at the Royal College of Arts in London at the time, the Morph Wheel is designed to revolutionize the daily lives of manual wheelchair users.

"When we began developing Morph Wheels over three years ago, innovation and design were both major priorities. It's such an honor for us at Maddak to be recognized in both areas by leaders in these categories," explains Kathleen Hanek, Director of Operations and Product Management at Maddak Inc.

Medtrade is the largest tradeshow in the U.S. focused exclusively on the home medical equipment market.  And for 22 years, the Design Museum has championed creative thinking and inspired problem solving, celebrating the talent of the world's best designers and architects.

Maddak will be exhibiting Morph Wheels at this weekend's Abilities NY Metro Expo at New Jersey's Convention Center from May 3May 5.

Morph Wheels are currently available and retail for $950 per set, which includes the rim, hand rim and solid tire. They can be purchased at

About Maddak       

Maddak Inc. manufactures products that simplify the tasks of daily living - eating, drinking, dressing, grooming, bathing, toileting, etc. - for seniors, people with disabilities and people undergoing rehabilitation. The company mission is to provide quality products that enable people to maximize their independence and remain active despite any limitations they may face. Marketed under the Ableware® brand name, the Maddak product line includes over 500 products sold through medical and hospital supply centers, pharmacies, homecare centers and internet outlets. Established in 1971, Maddak Inc., headquartered in Wayne, NJ is the largest U.S. manufacturer of assistive devices, clinical modalities and home healthcare and rehabilitation products.

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SOURCE Maddak Inc.