MADE Fashion Week Slams It Down With A Fresh Designer Roster And Bridges The Worlds Of Sports & Fashion

NEW YORK, Feb. 10, 2015 /PRNewswire/-- MADE, the downtown creative hub, is thrilled to announce the return of MADE Fashion Week, running February 12-18, 2015 at its presentation spaces at Milk Studios and The Standard, High Line. The F/W 2015 season will once again gather mass appeal with new initiatives that reveal how fashion, sports, and technology mix.

"Since its inception six years ago, MADE Fashion Week has always been a connective platform that promotes creative experimentation," said Keith Baptista, co-founder of MADE, "and this season we'll keep it fresh with new designers, new programming, and amazing brand partners who enable us to showcase fashion, wearables, music and the visual arts."

This season MADE welcomes Wes Gordon, KTZ, Astrid Andersen, Brock Collection, Thaddeus O'Neil, Joyrich, Ammerman Schlosberg, Marissa Webb, Sandy Liang, and Sons of William, along with Chromat, Jeremy Scott, The Blonds, Baja East, Cushnie Et Ochs, Patrik Ervell, Tim Coppens, and Dion Lee, and offsite shows from Nicopanda and Public School.

'MADE IN NY' OPENING RECEPTION: MADE PARTNERS WITH NYCEDC TO CELEBRATE THE CITY'S INNOVATION AND INGENUITY

On the eve of MADE Fashion Week, the New York City Economic Development Corporation and MADE will host an opening reception for Made in NY, which celebrates the City's thriving fashion and cultural community. Featuring leaders from the City's civic, fashion and cultural sectors, the event will announce elements of the Made in NY initiative to support emerging designers and brands.

MAYBELLINE NEW YORK RETURNS AS OFFICIAL COSMETICS PARTNER OF MADE FASHION WEEK; CO-HOSTS CELEBRATION WITH J.R. SMITH AND GIGI HADID

Global beauty brand Maybelline New York continues its collaboration with MADE as the Official Cosmetics Partner of MADE Fashion Week's 12^th season. Maybelline New York's state-of-the-art products will provide creative inspiration and artistic vision for more than 10 MADE designers, including Cushnie et Ochs, Chromat, Chris Gelinas, Wes Gordon, Isa Arfen, Sandy Liang, Marissa Webb, Baja East, KTZ, Jonathan Simkhai, and Brock Collection.

Welcoming some of the biggest names in sports, fashion, and beauty, Maybelline New York will also host an exclusive event on Friday, February 13^th in the Maybelline New York Lounge to mark the beginning of NBA All-Star weekend in New York City. Co-hosted by NBA athlete J.R. Smith and Maybelline New York spokeswoman Gigi Hadid, the evening will be an opportunity for professional athletes, fashion designers, and beauty insiders to mix and mingle, with music by Jus Ske.

CARMELO ANTHONY'S FAST A/W 2015: A FASHION x SPORTS x TECHNOLOGY EXPERIENCE, IN COLLABORATION WITH INTEL

Leading consulting, strategy, digital and technology company, Accenture continues its collaboration with MADE Fashion Week on programming that explores fashion and technology. This season, we're adding sports to the conversation. The 2015 NBA All-Star Weekend coincides with Fashion Week, making it a natural setting for Melo7 Technology Partners' Carmelo Anthony and Stuart Goldfarb to showcase ten of next greatest wearable technologies.

Taking place on Saturday, February 14^th, FAST will include a panel moderated by Accenture's Brent Blum, lead of the company's Wearable Tech Practice. Panelists include Stephane Ashpool, Designer of Pigalle, Sabine Seymour, CEO + Founder of Moondial, Mike Bell, VP of New Devices Group at Intel, and Brian Krzanich, CEO of Intel.   

To conclude the event, guests will be treated to a special performance by iconic hip-hop trio De La Soul.

INTEL® REALSENSE™ WALL BRINGS LIFE-SIZE INNOVATION AND RESPONSIVE VISUAL ART TO MADE FASHION WEEK

The Intel® RealSense™ experience, designed for MADE Fashion Week, allows Fashion Week guests to move, dance, push, swipe and pose with their bodies to manipulate and immerse themselves in a 15 foot interactive screen. By sensing in 3-D, including depth presence and comprehending range of motion, Intel RealSense's cutting-edge innovation enables a whole new level of interactivity that will transform the way people think about and experience personal computing devices. Intel RealSense technology can be found in a growing number of 2 in 1s, tablets, notebooks and all-in-one PCs. Learn more at www.intel.com/RealSense.

MADE FASHION WEEK x MACY'S

Macy's will be showcasing unique and exciting looks inspired by the Macy's Impulse collection. The Macy's Style Project will feature different teams comprised of one stylist, one influencer, and one content creator who will style three looks that feature Impulse apparel. Each look will be exhibited throughout the week across MADE and Macy's social media channels (@MADE & @Macys).

LEXUS BACKSTAGE LOUNGE

The backstage Lexus Lounge will once again host celebrations with MADE designers and their VIP guests before and after events throughout MADE Fashion Week. This season, Lexus brought on designer Anna Karlin to re-envision its backstage lounge and push the boundaries of a traditional hospitality space. Every piece of furniture was custom-made to create a luxurious environment of marble, brass, leather, and concrete where attendees can work, drink, eat and socialize in a space that is a experiential treat. 

AMERICAN EXPRESS AND MADE CONTINUE FASHION WEEK PARTNERSHIP

American Express returns to MADE this season offering Card Members access to the Spring 2015 runway shows, backstage designer interviews and meet and greets with host Micah Jesse and hair styling with Drybar all within the American Express VIP Lounge.

MADE ANNOUNCES DIAGEO AS THE OFFICIAL SPIRITS PARTNER FOR F/W 2015

Among the top shelf brands being poured at all of MADE's official events this season are: Don Julio, Zacapa Rum, Ciroc Vodka, and Bulleit Bourbon.  Must be 21 or older to consumer and as always, please drink responsibly.

About MADE | MADE is a downtown creative hub that encompasses fashion, music and youth culture through its innovative incubation programs. MADE Fashion Week was founded in 2009 to counter the impact of economic recession on designers who could no longer afford the cost of runway shows during New York Fashion Week. Now in its twelfth season, MADE Fashion Week is a global, year-round media company that harnesses the energy of creative communities around the world. MADE Fashion Week events include over 40 fashion shows and presentations, events, and concerts plus an unrivaled digital presence at MilkMade.com. MADE is at the forefront of a movement that's making fashion and music more accessible; MADE encourages creativity, fosters growth, challenges convention and connects visionary brands to the creative vanguard of Fashion, Music, Tech, Art, and Culture.

About Accenture | Accenture is a global management consulting, technology services and outsourcing company, with approximately 319,000 people serving clients in more than 120 countries.  Combining unparalleled experience, comprehensive capabilities across all industries and business functions, and extensive research on the world's most successful companies, Accenture collaborates with clients to help them become high-performance businesses and governments.  The company generated net revenues of US$30.0 billion for the fiscal year ended Aug. 31, 2014.  Its home page is www.accenture.com.

About American Express | American Express is a global services company, providing customers with access to products, insights and experiences that enrich lives and build business success. Learn more at americanexpress.com and connect with us on facebook.com/americanexpress, foursquare.com/americanexpress, linkedin.com/companies/american-express, twitter.com/americanexpress, and youtube.com/americanexpress. Key links to products and services: charge and credit cards, business credit cards, travel services, gift cards, prepaid cards, merchant services, corporate card and business travel.

About Intel | Intel is a world leader in computing innovation. The company designs and builds the essential technologies that serve as the foundation for the world's computing devices. Additional information about Intel is available at newsroom.intel.com and blogs.intel.com.

About Lexus | Lexus launched in 1989 with two luxury sedans and a commitment to pursue perfection. Since that time, Lexus has expanded its line-up to meet the needs of global luxury customers. In every vehicle, Lexus incorporates innovative technologies, high-quality designs and luxury materials. With numerous models featuring Lexus Hybrid Drive, Lexus is the luxury hybrid leader and is dedicated to developing vehicles that are kinder to the Earth. Lexus' current vehicles incorporate outstanding driving dynamic characteristics and feature a new design language that includes a spindle grille and distinctive lights, creating a signature look and feel for the luxury brand. In the United States, Lexus vehicles are sold through 235 dealers who are committed to exemplary customer service.

About Macy's | Macy's, the largest retail brand of Macy's, Inc., delivers fashion and affordable luxury to customers at approximately 800 locations in 45 states, the District of Columbia, Puerto Rico and Guam, as well as to customers in the U.S. and more than 100 international destinations through its leading online store at macys.com. Via its stores, e-commerce site, mobile and social platforms, Macy's offers distinctive assortments including the most desired family of exclusive and fashion brands for him, her and home. Macy's is known for such epic events as Macy's 4th of July Fireworks^® and the Macy's Thanksgiving DayParade^®, as well as spectacular fashion shows, culinary events, flower shows and celebrity appearances. Macy's flagship stores -- including Herald Square in New York City, Union Square in San Francisco, State Street in Chicago, Dadeland in Miami and South Coast Plaza in southern California -- are known internationally and leading destinations for visitors. Building on a more than 150-year tradition, and with the collective support of customers and employees, Macy's helps strengthen communities by supporting local and national charities giving more than $70 million each year to help make a difference in the lives of our customers.

About Maybelline NY | Maybelline New York is the number one cosmetic brand in the world, available in over 129 countries. By combining technologically advanced formulations with on-trend expertise and New York City edge, Maybelline New York's mission is to offer innovative, accessible and effortless cosmetics for every woman to define her own beauty. For more information, log on to www.maybelline.com. Maybe she's born with it. Maybe it's Maybelline.

About New York City Economic Development Corporation | New York City Economic Development Corporation is the City's primary vehicle for promoting economic growth in each of the five boroughs. NYCEDC's mission is to stimulate growth through expansion and redevelopment programs that encourage investment, generate prosperity and strengthen the City's competitive position. NYCEDC serves as an advocate to the business community by building relationships with companies that allow them to take advantage of New York City's many opportunities.

SOURCE MADE Fashion Week