MadeJustRight.com™ Launches Spring to Life Recipe Contest

LOS ANGELES, April 11, 2011 /PRNewswire/ -- MadeJustRight.com, an Earth Balance-hosted online community passionate about cooking and the quality and source of their food is launching the Spring to Life Recipe Contest in conjunction with EQAL, a media company. The competition runs from April 11-May 8 and asks cooks nationwide to enter their best plant-based recipes made with Earth Balance® products for the chance to win the grand prize; a trip for two to New York City with eco-friendly accommodations, an Aveda spa day, and dinner at popular vegan restaurant Candle 79. The winner's dish will be featured on Candle 79's prestigious menu for one night.

"With spring comes new, fresh and exciting recipes," said TJ McIntyre, vice president general manager of Earth Balance.  "We're excited to launch a contest that encourages health enthusiasts, foodies and home cooks to showcase their best of the season. We can't wait to see the creative, delicious and healthy dishes our members submit."

Throughout the four week contest, a team of culinary experts will evaluate the recipes based on appeal, ease of preparation and creativity to select two winners every week, for a total of eight. They will each receive a year's supply of Earth Balance® products, a Forks Over Knives DVD and t-shirt, and the opportunity to win the Grand Prize to New York City.  

To qualify, recipes must be plant-based, contain an Earth Balance® product, including spreads, sticks, nut butters and soy milk and feature one or more vegetables, fruits, whole grains, beans nuts or seeds. Each week, cooks will compete to have the top recipes in a different category. Following is the recipe category schedule:

• April 11-17: Appetizers
• April 18-24: Side dishes
• April 2- May 1: Entrees
• May 2- May 8: Desserts

The eight winners will be considered for the final grand prize for a glamorous trip to New York City. All winners will be announced the week of May 9, 2011.

More information about the Spring to Life Recipe Contest is available at MadeJustRight.com.

About Earth Balance®

Based in Boulder, Colo., Earth Balance produces a line of delicious buttery spreads, shortenings, nut butters and now soymilk. Earth Balance buttery spreads are made with a proprietary blend of expeller pressed oils and are a good source of important Omega 3's. Available in both tub and stick forms, Earth Balance Natural Spreads are vegan, non-GMO and free of gluten, trans fats, hydrogenated oils, and artificial ingredients of any kind. Earth Balance Nut Butters are Non-GMO Project verified. Earth Balance Soymilk is certified organic, Non-GMO Project verified and made with USA grown soybeans. Earth Balance Soymilk is vegan, free of lactose, cholesterol, dairy, gluten and is an excellent source of calcium, vitamin D and ALA omega 3s. Earth Balance is a division of Smart Balance Inc. (NasdaqGM: SMBL). For more information, visit www.EarthBalanceNatural.com.

About EQAL

Headquartered in Los Angeles, EQAL (pronounced "Equal") is a leading media company that builds strong online communities around entertainment and consumer brands. EQAL combines proprietary technology with community management and editorial services to convert a distributed fan base into a highly-engaged community around a brand.  The company's Umbrella social publishing and audience aggregation platform provides an end-to-end solution for brands to build and manage community-based websites and applications and to reach a fan base across multiple social services like Facebook, YouTube, Twitter, and more. EQAL runs communities for Paula Deen, Alicia Silverstone, Alison Sweeney and Anthony Zuiker, to name a few. Formerly known as LG15 Studios/Telegraph Ave. Productions, the company paved the way for the web series industry with lonelygirl15 and KateModern. Collectively, these two series have attracted more than 400 million views and garnered millions of fans from around the world. Through partnerships with celebrities, production companies, traditional media companies and multi-national brands, EQAL is dedicated to building online communities that engage users like never before. For more information visit http://www.eqal.com.

Earth Balance Contact: Adriane Little, [email protected], 248.640.5484
Rogers & Cowan Contact: Kourtney Schepman, [email protected], 310.854.8168

SOURCE EQAL