Madhouse and D2C Shanghai Announce Strategic Partnership to Drive Mobile Marketing in China

Aug 07, 2011, 21:00 ET from Madhouse Inc.

SHANGHAI, Aug. 7, 2011 /PRNewswire-Asia/ -- Madhouse and D2C Shanghai announced their strategic partnership in mobile marketing. Madhouse is well known for being the largest and most intelligent mobile advertising network in China. D2C Shanghai is a wholly-owned subsidiary of D2 Communications, the JV between NTT DoCoMo Inc and Japanese advertiser Dentsu Inc.

Founded in 2006 in Shanghai, Madhouse is China's leading and most established mobile advertising solution company - offering intelligent targeting technology on a network that reaches 75%+ of all China's mobile internet users. The company offers solutions for both the mobile web as well as mobile applications.

"We are extremely pleased to partner with D2C in China. D2C is the market leader for mobile marketing and mobile marketing solutions in Japan, with extensive industry expertise and deep customer relationships. With Madhouse's network and technology, I believe that this partnership will help provide even better services to brand customers in China, including the many Japanese enterprises that are already in China or planning to enter this critical market," said Joshua Maa, the founder and CEO of Madhouse.

D2C Shanghai was launched on June 2, 2011 with a registered of capital 50 million Japanese Yen. Board members come from NTT Docomo Group as well as D2C Japan. Formal operations in China started on August 8th. The company's aim is to provide mobile advertising solutions specialized for local market needs.

"With 900 million mobile users, China is the largest market for 3G globally. Through partnering with Madhouse, D2C hopes to develop marketing solutions that are tailored to China's smartphone in-application market, including introducing the best global developers and content providers to this market," Motohiro Konoe, General Manager of D2C Shanghai, expressed his confidence in the partnership.

SOURCE Madhouse Inc.