Mado Dynamic Raises Over $300k on Kickstarter, Validating Demand for Smart, Energy-Saving Window Shades

SANTA CRUZ, Calif., April 29, 2025 /PRNewswire/ -- Mado Dynamic, a climate-tech startup reimagining window treatments for the modern home, has successfully concluded its debut Kickstarter campaign with $306,960 raised from 330 backers—828% of its funding goal—in just 37 days. The campaign places Mado in the top 1% of all hardware projects by funds raised, with nearly 1,000 solar-powered, automated window shades pre-sold.

For context, VC-backed Peloton raised a similar amount—$307,332 from 297 backers—during its 2013 Kickstarter debut. In a traditionally slow-moving category like window coverings, Mado's early momentum represents a rare breakout moment.

Additionally, over 70% of backers expressed intent to purchase additional units for multiple rooms or full-home installations—demonstrating strong early retention potential and deep customer enthusiasm.

The Product: A New Standard in Energy-Efficient Comfort

Mado's flagship product, the C-Series, blends intelligent automation with clean-sheet design. It features solar-powered motors, adaptive algorithms that respond to changing light and temperature, and a tool-free, drill-free installation that takes minutes—no handyman required. Designed for both renters and homeowners, the system uses ambient sunlight to power itself and automatically adjusts to optimize light, reduce heat gain, and lower HVAC usage up to 20%.

"We're not just selling window shades—we're delivering an instant, intelligent energy retrofit," said Andrew Einaudi, CEO and co-founder. "We believe sustainability should be simple, beautiful, and accessible to everyone."

Campaign Highlights:

• $306,960 raised in 37 days
• ~1,000 units sold (average order value ~$875)
• 25% of customers were new to Kickstarter
• Most backers plan to purchase again
• $3,000+ donated to Glimmer's Childhood Cancer Foundation

With the campaign now closed, U.S. shipments are set for September 2025, followed by a direct-to-consumer launch and retail rollout later this year.

2026 Global Expansion & Strategic Opportunities

Mado will expand internationally in 2026, targeting markets where urban density, rental housing, and climate-forward policy are accelerating demand for retrofit-friendly solutions. The company is fielding active interest from global distributors, architects, energy-efficiency consultants, and developers.

"This is just the start," said co-founder Michael Brylawski. "The window is the gateway to every building's energy story. Mado makes it ridiculously easy to install smart, solar-powered shades that save up to 20% on energy bills—with design and simplicity consumers love."

Mado Dynamic is currently seeking strategic partnerships and early-stage investment to support international growth, manufacturing scale-up, and continued product development.

Media Contact
Brian Jaquet
Communications and PR, Mado Dynamic
[email protected]
www.madodynamic.com

SOURCE Mado Dynamic