NEW YORK, Oct. 1 /PRNewswire/ -- Reflecting the growing ways – online and offline – that magazine content reaches consumers, industry leaders today unveiled a new name, tagline and logo for their trade group: MPA – The Association of Magazine Media. By adopting the well-established initials, MPA, as the organization's formal name and dropping "publishers" from its tagline, MPA is underscoring the fact that magazine media content engages consumers across multiple platforms, including websites, tablets, smartphones, books, live events and more. MPA will officially launch its new name and logo to its membership at the annual American Magazine Conference (AMC) on Monday, October 4, in Chicago.
MPA's new, animated logo (www.magazine.org/newmpa) replaces its classic turning page symbol with two rectangular frames that appear horizontally and vertically around the letters M-P-A, evoking the multiple ways through which magazine media are being experienced and enjoyed today.
"Magazine media companies are rapidly embracing cross-platform business models that incorporate print, digital and other ways of providing content to consumers," said Jack Griffin, incoming Chair of MPA, and CEO of Time Inc. "MPA's new identity expresses our strong belief that, together, all of these forms collectively express what it means to be a magazine media company."
Added Nina Link, MPA President and CEO, "The essence of what consumers love about magazines – the immersive experience, the curated content, the sense of community and the award-winning photography and design – is now being enhanced by technologies and devices that support high definition imagery, video animation, mobile e-reading and Web access. The future of magazine reading is undergoing a transformation; audiences and advertisers now interact with magazine brands on so many different levels and platforms. MPA's identity simply had to reflect this fact."
To showcase the growing ways that magazine brands connect with consumers, MPA will premiere a new series of videos at AMC called "Magazine Media Minutes." Produced by the editors of various magazine titles, these mini-documentaries spotlight how innovative magazine titles are creating content and brand experiences across a variety of media platforms. Participating magazines include Food & Wine, Glamour, GQ, Men's Health, More, Natural Home, People, Popular Mechanics, Real Simple, Runner's World and Yoga Journal. The videos are available on a special MPA YouTube channel at www.magazine.org/mmm.
At AMC, MPA will also announce a clear, focused leadership agenda that will concentrate the organization's efforts and resources in four core areas: convening industry leaders to advance common interests; advocating on behalf of the industry with state and federal policymakers; promoting the value and vitality of magazine media to critical constituencies including advertisers, consumers, the financial community and the press; and driving innovation, thought leadership and best practices in magazine media.
"In defining our business as magazine media we are explicitly focusing MPA's leadership agenda on promoting magazine brands and their unique relationships with consumers across all platforms," said John Q. Griffin, outgoing MPA Chair and President of National Geographic Publishing Group.
MPA – The Association of Magazine Media is the industry association for multi-platform magazine companies. Established in 1919, MPA represents approximately 225 domestic magazine media companies with more than 1,000 titles, nearly 50 international companies and more than 100 associate members. Staffed by magazine industry specialists, MPA is headquartered in New York City, with a government affairs office in Washington, DC. For more information, please visit www.magazine.org.
SOURCE MPA - The Association of Magazine Media