MAGEASY Makes International Debut at IFA 2025, Teasing New iPhone 17 Case Lineup

The U.S. leader in tech-infused Apple accessories brings its protective wearable tech ecosystem to the global stage, unveiling its flagship Odyssey series for a European audience

CHINO, Calif., Sept. 6, 2025 /PRNewswire/ -- MAGEASY, the leader in premium Apple accessories, today announced its entrance into the European market with a debut at IFA 2025 in Berlin, one of the world's most influential consumer electronics events. At the show, MAGEASY will unveil its collection of leading tech accessories now available to customers across the E.U., while also teasing a first look at its upcoming iPhone 17 case launch ahead of Apple's press conference next week. This expansion signals MAGEASY's evolution from a U.S. success story to a global contender, debuting many fan-favorite cases and covers to audiences worldwide.

"This marks a major milestone for MAGEASY. After five years establishing a loyal U.S. following, we're taking the next step at IFA 2025, bringing the brand to the international stage," said Tim Chiang, director at MAGEASY. "We're excited to introduce our tech accessories to the European market and showcase our iPhone 17 lineup, including flagship cases that embody protection, functionality and design, and truly reflect our brand philosophy."

Where to Find MAGEASY at IFA: Hall 7.2B, Booth 109
With many eagerly anticipating the iPhone 17 launch in September, MAGEASY will offer an early glimpse at accessories engineered for the next generation of devices. From high-impact drop protection to crossbody strap integration, MAGEASY's solutions are built for modern lifestyles, from navigating city commutes to global travel and outdoor adventures.

Expanding the Wearable Tech Ecosystem
MAGEASY's vision is to establish a wearable tech ecosystem designed for urban professionals, commuters, and travelers who need both durability and mobility without sacrificing style. At its core, MAGEASY designs multi-functional essentials that are interchangeable and customizable due to their unique modular design. The newest lineup will include:

Odyssey Series: Military-Grade Protection Meets Mobility
The Odyssey Series showcases MAGEASY's unique approach to tech accessories: combining rugged, military-grade protection and premium, aviation-grade aluminum alloy, with wearable convenience. Alongside its fan favorites, the Amazon top-rated Odyssey AirPods Case and Odyssey Apple Watch Case extend the series beyond phone protection into a cohesive ecosystem for all tech needs. Featured products to be highlighted on-site include the upcoming iPhone 17 Cases:

• Odyssey Ultra M – Up to 25ft drop protection, with Fidlock® strap integration for mobility and hands-free versatility
• Odyssey Strap M – Rugged protection with interchangeable corners and strap-ready design
• Odyssey Stand M – Built-in ring stand and drop-proof interchangeable corners, seamlessly compatible with MAGEASY wrist straps

Complementing the Odyssey Series, MAGEASY will also present the following iPhone cases:

• Pouch M – Everyday storage essentials with card, cash, and key slots, enhanced carrying options, and strap-ready functionality
• Roam M – Compact, strap-integrated case with 16ft drop protection
• Lyte M – An ultra-slim, featherlight case designed specifically with new releases in mind
• Lyte M – An ultra-slim, featherlight case designed specifically with new releases in mind

With these launches, MAGEASY wants to redefine what a smartphone case can be for consumers around the world. Its ecosystem of drop-proof gear and wearable carry solutions empowers urban professionals to stay connected, protected and hands-free. Designing the best accessories for the modern Apple user, this is only the beginning of their expansion into Europe and the Apple accessory innovations to come.

About MAGEASY
Founded in Chino, California in 2020, MAGEASY is a leading provider of accessories for Apple products built with a tech-infused design to make everyday life easier and more efficient. With an urban aesthetic that reflects the modern, on-the-go lifestyle, MAGEASY offers advanced, functional solutions to enhance the user experience across product categories in the Apple portfolio including iPhones, iPads, Apple Watches, MacBooks and AirPods. Each product is crafted with a commitment to quality, innovation, and style, blending convenience with a design-first approach that fits seamlessly into today's connected world. For more information, visit MAGEASY's website at MAGEASY.US and follow along on Instagram, YouTube, Facebook, and Ｘ.

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SOURCE MAGEASY