Magisto and Outside Television Give 50 Million Users an Adrenaline Rush
Launch of new "Action Sports" editing theme gives adrenaline fans a turn key way to convert their raw action videos into heroic movies right from their Smartphone's
NEW YORK, Nov. 7, 2014 /PRNewswire/ -- Magisto, the cloud-based mobile video platform, today announced the launch of a new "Action Sports" editing theme sponsored by Outside Television, the only national programming network dedicated to the active outside lifestyle and the more than 141 million Americans who regularly participate. The new theme features an editing style, production values and music designed to create a "heroic" story arc using raw photos and videos taken by people engaged in action sports. The collaboration will pair the power of Outside Television's audience with the 50 million registered users at Magisto to drive brand awareness and increase consumer engagement.
Magisto's new native social advertising product offers brands and media companies like Outside Television, a new breed of marketing that drives brand awareness and deep engagement. Companies are able to connect their audiences with Magisto's community of 50MM creators and reach the larger aggregate audience viewing all shared movies in an authentic and scalable way. A recent campaign with Zappos saw over 1 million Zappos-branded movies produced, generating 5 millions views. Other successful Magisto-powered campaigns include Coke, All detergent, Pampers, Discovery Digital, NBC Sports, Rawlings and Ford.
Magisto employs A.I. driven technology that analyzes and automatically edits and produces raw video and photos to create personal narratives of life experiences for their vast network of users. The one-click video editing and distribution platform inspires personal video storytelling via its patented Emotion Sensing Technology and offers users editing themes like Action Sports, Happiness, Baby Steps, Travel and Summer Play. The Magisto platform empowers users to recreate and share an emotional perspective on the memories stored in reams of raw media and provides a flexible network of social platforms and sharing features that connect personal narratives to their intended audience. With this platform, brands have the ability to sponsor lifestyle editing themes and leverage millions of personal movies to illustrate the brand's story and attributes. In this way, brands become part of an already ongoing conversation in a more psychographically, demographically and geographically targeted way.
Said Reid Genauer, chief marketing officer for Magisto, "Outside Television is a perfect partner to launch our new Action Sports theme with. Thanks in part to GoPro, part of the adventure sport experience is capturing yourself in your most extreme moments, which creates tons of raw footage that Magisto can easily turn into truly heroic personal movies. What makes Magisto so powerful for brands like Outside Television is that we flip the traditional brand-centric advertising approach on its head. Rather than asking consumers to artificially celebrate the brand, we ask them to create movies about what they are passionate about and the brand in turn celebrates the consumer and their passions. It's a much more authentic and, more to the point, scalable way to drive brand awareness and engagement via social media."
Magisto has seen tremendous growth in the past two years expanding from 3 million users at the beginning of 2012 to 50 million registered users as of November 2014. The Magisto community creates 8 million produced movies a month (the equivalent of 15 years worth of produced videos) from over 100 million pieces of personal media with more than 30 million video views per month. Magisto-powered brand campaigns have proven to be highly successful in driving deeper connections between a brand and their targeted audience.
Said David Klimek, VP of Marketing for Outside Television, "As Outside Television continues to build its digital audience, we are thrilled to partner with Magisto and backcountry.com in this first of its kind program. The OTV audience is active and adventurous and the Magisto video editing technology is the perfect platform for creating quick adventure sports videos."
Two of Outside Television's star athletes, skier/climber Kim Havel and skier/mountaineer Chris Davenport, will be creating and sharing their own Magisto movies in support of the new theme. Outside Television's audience will also be encouraged to create their own action sports movies with Magisto using personal photos and videos. All users who opt in will have their movies showcased in a featured Outside Television video album and those using the hashtag #OutsideTV in their title will be automatically eligible to win a $500 gift certificate from backcountry.com, retailers of outdoor sporting gear.
About Magisto
Driven by artificial intelligence and simple user experience, Magisto is a cloud-based mobile technology service for creating and sharing beautiful quality personal movies. It automatically selects the most compelling moments from ordinary videos and photos and, like an expert video editor, weaves them together to convey a story with customized styles and music. Magisto is used by millions of customers and can be accessed across iOS, Android, the Amazon Appstore for Android and the Web, and is the highest-rated video creation app in the Google Play and iOS App Stores.
More information is available at http://www.magisto.com/about and http://www.magisto.com/how-it-works.
The company is funded by Horizons Ventures, Magma Venture Partner, Qualcomm Incorporated, through its venture capital arm, Qualcomm Ventures, and SanDisk Ventures. The company maintains its headquarters in Tel Aviv, Israel with offices in New York and California.
About Outside Television
Outside Television is the only national programming network dedicated to the active outside lifestyle and the more than 141 million Americans who regularly participate. Based on Outside Magazine and its critically acclaimed brand, Outside Television embraces running, biking, skiing, sailing, surfing, kayaking and any other adventures involving wind, water, snow and terrain; as well as the full spectrum of people's lives who engage in them. Outside Television is currently available in over 30 million homes through the following distributors: Comcast's XFINITY, Cox Communications, CenturyLink Prism TV, Google Fiber and several members of the National Cable Television Cooperative. Outside Television short form content is on digital platforms that include: Roku, Amazon Fire TV, Perk and Sony Connected TV's and Blue Ray players. outsidetelevision.com/find-us
Contact:
Paula Batson
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[email protected]
@peebb
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