Magnetic™ Expands Internationally, Announces Addition of Luke Hayter

Ad Technology Company Opens London Office

Feb 03, 2014, 10:00 ET from Magnetic

NEW YORK, Feb. 3, 2014 /PRNewswire/ -- Digital advertising technology company, Magnetic (, announced today that it will be expanding to the European market, opening its first international office in London and hiring Luke Hayter as Country Manager.

"Over the past year, Magnetic has experienced a strong demand for search retargeting from multiple European agencies," said James Green, CEO at Magnetic. "The London office marks the beginning of Magnetic's international expansion and will serve as the main hub for sales and account management for our European clients. We look forward to expanding beyond the U.S. border and are thrilled to welcome Luke aboard our growing team."

As Magnetic's first international hire, Hayter will be tasked with opening the London- based office and growing the European sales force. Hayter has 15 years of digital media experience, and before joining Magnetic worked as Commercial Manager at Exponential in the U.K. He also spent time in New York as Director of Agency Development at Adknowledge, and has worked at Adconion, the Financial Times and in Formula 1 motor racing.

According to Hayter, "By having a centralized hub in London, Magnetic becomes well-positioned to support the global demand for search retargeting. I am excited about bringing Magnetic's display ad solution to the European region and look forward to helping marketers leverage it to reach new consumers, increase awareness and drive conversions."

Magnetic's new office location will officially open in February 2014. For more information on working with Magnetic in Europe, visit

About Magnetic
Magnetic is a digital technology company specializing in retargeting solutions that combine intent data with display advertising to power brand awareness and direct response campaigns. Magnetic uses billions of search data queries and a proprietary bidder to programmatically buy and reach audiences who have signaled either interest or purchase intent where they spend 96% of their time online – on news sites, blogs, e-commerce sites and social networks. Founded with a specialized focus on search retargeting, Magnetic's advertising solutions also extend to site retargeting, and include advanced media optimization and buying and creative capabilities.

Headquartered in New York City, Magnetic also has offices in Los Angeles, Chicago, Detroit and London. For more information please visit

Contact: Monica Byrnes, 212-475-6301 ext 107,

SOURCE Magnetic