NEW YORK, Aug. 15, 2012 /PRNewswire/ -- Magnetic (www.magnetic.com), the leader in search retargeting, announced today The Attribution Revolution (www.attributionrevolution.com), an upcoming event that will provide a deep dive into the probing questions that surround media measurement in today's digital age.
Presented by Magnetic, the live event will feature a panel discussion comprised of some of the greatest minds in digital ad measurement, providing an opportunity for attendees to engage with the experts.
"Attribution has recently become a heated issue as brands, agencies and digital companies work to determine which ads have the most impact – and who should receive credit for consumer purchases," said James Green, CEO of Magnetic. "With more brands shifting their advertising dollars to digital, evaluating the performance of each media channel is becoming increasingly important."
Moderated by James Green, the panel will feature Bill Kee, Product Manager at Google, Jeff Greenfield, COO & Co-Founder of C3 Metrics, John Bates, Product Manager for Predictive Marketing Solutions at Adobe, and Paul Pellman, CEO of Adometry. The night will begin with pre-panel cocktails, appetizers and free-flowing conversations with industry peers and attribution experts.
The panel discussion will explore a variety of concepts and benefits of using some of the most common types of attribution models. In addition, experts will share insight as to how measurement varies across branding and direct response campaigns, background on viewable ad impressions and ways to make attribution actionable. The night will end with a networking cocktail hour.
The event will take place on Wednesday, September 19th from 6:00pm – 9:00pm EDT at the Tribeca Grand Hotel in New York City.
For more information and to request an invite, please visit: http://www.attributionrevolution.com.
Guests can also submit questions prior to the event by visiting the following link: http://www.attributionrevolution.com/submit-questions.
Magnetic combines the power of search with the scale of display advertising, reaching consumers who have signaled purchase intent where they spend 96% of their time – on news sites, blogs, e-commerce sites and social networks. As the partner of choice for hundreds of brands, Magnetic's search retargeting capabilities and proprietary keyword generation solution power both brand awareness and direct response campaigns, enabling advertisers to target and engage users outside of the search engine with creative messages.
Headquartered in New York City, Magnetic also has offices in Los Angeles, Chicago and Detroit. For more information, please visit www.magnetic.com.