MAGNUM Shatters Ice Cream Expectations with MAGNUM Tubs
MAGNUM Tubs are encased in a chocolate shell that is made to be broken
ENGLEWOOD CLIFFS, N.J., Jan. 16, 2018 /PRNewswire/ -- MAGNUM Ice Cream introduces the latest addition to its line of premium dessert offerings with the U.S. launch of MAGNUM Tubs — a first-of-a-kind, indulgent ice cream experience. This new concept takes the signature MAGNUM chocolate and silky ice cream from the classic MAGNUM Ice Cream bar and reimagines it in a scoopable format.
The sides of the MAGNUM Tub are encased in a shell of chocolate, which preserves the iconic chocolate crack that ice cream lovers hear upon biting into a MAGNUM Ice Cream bar. Pleasure-seekers will squeeze the sides of the Tub to crack the chocolate shell and then break into the top thick chocolate layer, for the perfect mixture of rich chocolate shards and silky ice cream in every spoonful.
"MAGNUM Tubs offer a new, multisensory way to enjoy MAGNUM Ice Cream that is unlike anything available in the category today," said Bruno Francisco, Marketing Director of Ice Cream at Unilever. "It is truly a revolutionary ice cream experience that our fans are going to love."
MAGNUM Tubs are available in four indulgent flavors: Milk Chocolate Vanilla, Dark Chocolate Raspberry, Milk Chocolate Hazelnut, and White Chocolate Vanilla.
- MAGNUM Milk Chocolate Vanilla: Silky vanilla ice cream and thick chocolate shards, all surrounded by a cracking MAGNUM chocolate shell and topped with the unique MAGNUM chocolate stamp. Made with Belgian chocolate.
- MAGNUM Dark Chocolate Raspberry: Silky raspberry ice cream and dark chocolate shards, all surrounded by a cracking MAGNUM dark chocolate shell and topped with the unique MAGNUM chocolate stamp. Made with 65% cacao.
- MAGNUM Milk Chocolate Hazelnut: Silky hazelnut ice cream with caramelized hazelnuts and thick chocolate shards, all surrounded by a cracking MAGNUM chocolate shell and topped with caramelized hazelnuts. Made with Belgian chocolate.
- MAGNUM White Chocolate Vanilla: Silky vanilla ice cream and thick white chocolate shards, surrounded by a cracking white chocolate shell and topped with the unique MAGNUM chocolate stamp. Made with Belgian chocolate.
MAGNUM Tubs are in select retailers now and will be available at grocery stores nationwide for a suggested retail price of $5.49 beginning this February.
For more information about MAGNUM Ice Cream, visit magnumicecreamus.com.
About MAGNUM®
Launched in 1989, MAGNUM® was the first handheld ice cream bar targeted as a premium adult offering. Today, MAGNUM® is one of the world's leading ice cream brands, selling more than one billion units annually worldwide.
MAGNUM® Ice Cream bars use only the finest premium ingredients, including silky vanilla bean ice cream and are the only ice cream bars made with Belgian chocolate, for the ultimate chocolate indulgence.
MAGNUM® Ice Cream bars are available in 3-count multipacks at grocery stores nationwide for a suggested retail price of $4.49. MAGNUM® Mini bars are available in 6-count multipacks for a suggested retail price of $4.99.
Learn more about MAGNUM® at magnumicecream.com and follow the following social pages:
- Facebook: facebook.com/magnumus
- Instagram: instagram.com/magnum
- Twitter: twitter.com/magnumicecream
About Unilever United States, Inc.
Unilever is one of the world's leading suppliers of Food, Home Care, Personal Care and Refreshment products with sales in more than 190 countries and reaching 2.5 billion consumers a day. In the United States, the portfolio includes brand icons such as Axe, Ben & Jerry's, Breyers, Caress, Clear Scalp & Hair Therapy, Country Crock, Degree, Dollar Shave Club, Dove, Good Humor, Hellmann's, I Can't Believe It's Not Butter!, Klondike, Knorr, Lever 2000, Lipton, Magnum, Nexxus, Noxzema, Pond's, Popsicle, Promise, Q-tips, Seventh Generation, Simple, St. Ives, Suave, Sir Kensington's, Talenti Gelato & Sorbetto, TIGI, TONI&GUY, TRESemmé and Vaseline. All of the preceding brand names are trademarks or registered trademarks of the Unilever Group of Companies.
Unilever employs approximately 8,000 people in the United States – generating more than $9 billion in sales in 2016.
The Unilever Sustainable Living Plan commits to:
- Helping more than a billion people take action to improve their health and well-being by 2020.
- Halving the environmental impact of our products by 2030.
- Enhancing the livelihoods of millions of people by 2020.
The USLP creates value by driving growth and trust, eliminating costs and reducing risks. The company's sustainable living brands are growing 50% faster than the rest of the business and delivered more than 60% of the company's growth in 2016.
Unilever was ranked number one in its sector in the 2016 Dow Jones Sustainability Index. In the FTSE4Good Index, it achieved the highest environmental score of 5. It led the list of Global Corporate Sustainability Leaders in the 2017 GlobeScan/SustainAbility annual survey for the seventh year running. Unilever has pledged to become carbon positive in its operations by 2030.
For more information on Unilever U.S. and its brands visit: www.unileverusa.com
For more information or images, please contact:
Alex Demers
Golin
312-729-4240
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SOURCE Unilever United States, Inc.
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