Mahindra Announces Urban Agriculture Grant Program In Detroit

TROY, Mich., June 5, 2015 /PRNewswire/ -- Mahindra USA, the world's number-one selling tractor brand based on volume, and the Troy, Michigan-based Mahindra North American Technical Center have joined forces to support the thriving urban agriculture movement in Detroit, Michigan. Expanding on its Urban Ag Scholarship Initiative, the Mahindra Urban Agriculture Grant Program made financial gifts totaling $100,000 to five non-profit organizations that are engaged in urban farming initiatives in the city. One of the farms received a new Mahindra tractor. Finally, Mahindra donated a new off-road utility vehicle to the City of Detroit.

The inaugural recipients of the 2015 Mahindra Urban Agriculture grants are: Full Circle Foundation - Edible Garden ($5,000); The Greening of Detroit – Build-a-Garden ($20,000); Keep Growing Detroit – Garden Resource Program ($20,000); Neighbors Building Brightmoor - Brightmoor Farmway ($5,000); and Detroit Black Community Food Security Network - D-Town Farm which received a 4025 4WD Mahindra tractor (retail value of $31,000). The City of Detroit received a Mahindra mPACT XTV utility vehicle (retail value of $16,000).

"Mahindra is a global enterprise with affiliates in more than 100 countries," said Richard Haas, President and Chief Operating Officer of the Mahindra North American Technical Center. "At the crux of Mahindra's core values is a pledge to innovatively drive positive change in the lives of our stakeholders and communities, wherever we are in the world. Supporting urban agriculture in Detroit is a natural fit for Mahindra, given our position as the world leader in tractor production."

"Mahindra's global directive is 'Rise for Good,' and the power of this initiative is the ability to invest and help local communities Rise. Our support for these Detroit-based urban agriculture programs is a logical extension of Mahindra's existing Urban Ag programs. We are honored to partner in the rebirth of the city," said Cleo Franklin, Mahindra USA's Vice President of Marketing and Strategic Planning. "It is vital that we promote the consciousness of the farm-to-table connection and support this urban agricultural revolution, while at the same time continue to explore innovative ways to invest in the future of the agricultural industry."  

Rick Haas agreed, "Detroit is very much a city on the rise. Mahindra is looking forward to playing a part in its growth and return to prosperity."

Anand Mahindra, Chairman and Managing Director – Mahindra & Mahindra, said, "Setting up operations in the Detroit area is core to our strategy of building a global position in the automotive segment. Detroit is one of the world's great automotive development centers, so it was a pretty easy decision for us. But in reality, it was more than a straight business decision, as Mahindra and Detroit share some common DNA. Toughness, resilience, an aspiration to reach new heights and an unrelenting commitment to doing right by its people and communities. We are very excited about the opportunity to participate in the renaissance of Detroit, and this program is one way we can play a part in the great story that is unfolding here."

Detroit is one of the nation's pre-eminent urban agriculture sites. Increased demand for locally grown food, and efforts to improve the quality, availability and affordability of produce sold to residents—coupled with thousands of plots of vacant, arable land—make Detroit an excellent incubator for the farms and gardens that have sprouted in all areas of town. Urban farms also encourage entrepreneurialism, help workforce development by teaching employable skills, and boost the city and region's economy.

"Detroit is very much a city on the rise. Mahindra is looking forward to playing a part in its growth and prosperity going forward. This Mahindra Urban Agriculture Grant Program supports the outstanding efforts of several worthy organizations that are making a difference in the lives of city residents every day. Our program will enable more Detroit residents to get involved in growing their own fruits and vegetables, help make nutritious produce available at reasonable prices to greater numbers of people, and assist in beautifying and unifying neighborhoods through the cultivation of community gardens," Haas said from the Mahindra North American Technical Center in Troy, Michigan.

Mahindra also invests in several agriculture-focused scholarship programs, including: five Urban Ag scholarships, four Women In Ag scholarships in partnership with the Future Farmers of America, and 12 Mahindra Texas Pride scholarships that are offered jointly with the Career and Technology Association of Texas, Inc.

MAHINDRA FACT SHEET

Mahindra North American Technical Center

The Mahindra North American Technical Center, which opened in Troy, Michigan, in 2014, is the company's first U.S.-based technical center and is a key part of Mahindra's neural network of innovation that links automotive facilities in India, Korea and Europe.  The Technical Center is a key element in Mahindra's growth plans to develop and market world-class vehicles globally.   

Mahindra USA

Mahindra USA (MUSA) is part of the USD $16.5 billion Mahindra Group's Automotive and Farm Sector - the number-one selling tractor company in the world, based on volume, and the only tractor manufacturer in the world to win the industry's top two quality awards – the Deming Application Prize and the Japan Quality Medal, care of Union of Japanese Scientists and Engineers. 

Houston, Texas-based Mahindra USA (MUSA) is a wholly owned subsidiary of Mahindra & Mahindra Ltd. and began selling tractors in the USA in 1994. MUSA has since grown rapidly due to high customer satisfaction levels and strong customer referrals. Mahindra USA has five distribution points in North America to help meet the needs of its customers and the growing demand for its products.

Mahindra's professional-grade tractors range from 22 HP – 105 HP and include the revolutionary new Max series tractors. The Mahindra Max series tractors are the first real tractors in the sub-compact and mid-compact markets and feature true tractor performance and capabilities. The Mahindra Max 24 is joined by the industry's first mid-compact tractor, the Mahindra Max 26 XL, which has compact tractor performance and versatility in a near compact tractor size.

All Mahindra tractors are built with heavy-duty components that allow them to outperform other tractors in their class and are designed to provide consumers with the ability to push more, pull more and lift more, so they can do more, in less time. 

To learn more about Mahindra USA, please visit www.mahindrausa.com.

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The Mahindra Group 

The Mahindra Group focuses on enabling people to rise through solutions that power mobility, drive rural prosperity, enhance urban lifestyles and increase business efficiency.

A USD $16.5 billion multinational group based in Mumbai, India, Mahindra employs more than 180,000 people in over 100 countries. Mahindra operates in the key industries that drive economic growth, enjoying a leadership position in tractors, utility vehicles, information technology, financial services and vacation ownership. In addition, Mahindra enjoys a strong presence in the agribusiness, aerospace, components, consulting services, defense, energy, industrial equipment, logistics, real estate, retail, steel, commercial vehicles and two wheeler industries.

In 2014, Mahindra was featured on the Forbes Global 2000, a comprehensive listing of the world's largest, most powerful public companies, as measured by revenue, profit, assets and market value. The Mahindra Group also received the Financial Times' "Boldness in Business" Award in the "Emerging Markets" category in 2013.

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