Maidenform® Brands, Inc.'s Oscars Shapewear Styling Suite Serves Up Styles that Slim

Mar 01, 2011, 11:32 ET from Maidenform Brands, Inc.

NEW YORK, March 1, 2011 /PRNewswire/ -- This Oscars weekend, Maidenform hosted an exclusive styling suite, inviting celebrities and their stylists to The Four Seasons Hotel Los Angeles at Beverly Hills.  As the #1 shapewear brand in department and chain stores for over 5 years, Maidenform provided guests with their latest product and treated them to personal fittings with the Maidenform Bod Squad™.  Guests also enjoyed manicures by Nailtini and browsed millions worth of stunning Buccellati jewels.

(Photo: http://photos.prnewswire.com/prnh/20110301/NY56691 )

Maidenform had a bevy of styles on hand to suit any guest's gown and fulfilled exclusive product requests for nominees Amy Adams and Helena Bonham Carter as well as Penelope Cruz, Good Morning America's Robin Roberts, red carpet commentators Suze Yalof Schwartz and Erin Andrews, Fashion Police's Kelly Osbourne and more. Intimate apparel favorites included the new Pure Genius! extra coverage bra styles and the luxurious Decadence collection while the shapewear selection truly stole the show.  Maidenform's Easy Up® collection blended Hollywood style with serious slimming and the meant to be seen Fat Free Dressing® collection for off the carpet.

Maidenform's wardrobe expert and Mad Men Costume Designer Janie Bryant visited to pick up styles for herself and friends and pointed out some of her favorite Maidenform items for achieving the perfect red carpet silhouette.  Like other guests, she left with bags brimming with Maidenform items and other gifts. All styles provided at the suite are available at www.maidenform.com.

About Maidenform Brands, Inc.

Maidenform Brands, Inc. is a global intimate apparel company with a portfolio of established and well-known brands, top-selling products and an iconic heritage. Maidenform designs, sources and markets an extensive range of intimate apparel products, including bras, panties and shapewear. During its 88-year history, Maidenform has built strong equity for its brands and established a solid growth platform through a combination of innovative, first-to-market designs and creative advertising campaigns focused on increasing brand awareness with generations of women. Maidenform sells its products under some of the most recognized brands in the intimate apparel industry, including Maidenform®, Flexees®, Lilyette®, Control It!®, Luleh®, Sweet Nothings®, Bodymates®, Self Expressions® and Inspirations®. Maidenform products are currently distributed in approximately 64 countries and territories outside the United States.

SOURCE Maidenform Brands, Inc.



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