Maidenform® Gets Hollywood Red Carpet Ready

NEW YORK, Feb. 16, 2012 /PRNewswire/ -- It's Oscar® time again; the glitz, the glamour, the fashion. For the second year in a row, Maidenform® is showing off its hottest shapewear and intimates styles in an exclusive Oscar suite in Beverly Hills. For nearly a century, Maidenform has been a sought after intimate apparel supplier to Hollywood celebrities and is, again, quickly becoming the most coveted resource in its category for "starlets" and stylists alike. Maidenform knows exactly how to dress women and has been innovating shaping secrets throughout its rich history that complement those lavish gowns and jaw-dropping dresses to ensure flawless figures and show-stopping curves. Recent brand advocates include Katherine Heigl, Berenice Bejo and Amy Adams.

(Photo:  http://photos.prnewswire.com/prnh/20120216/NY54378-a )
(Logo:  http://photos.prnewswire.com/prnh/20120216/NY54378LOGO-b )

In advance of the Oscars and in celebration of its 90th anniversary year, Maidenform sent branded "lingerie trunks" to Hollywood's most influential stylists to ensure that they'd have just the right intimates and shapewear to choose from for their clients' big night.  "Maidenform has become such a key resource for celebrity stylists, we wanted to make it as easy as possible for them to have access to our product at such an exciting yet busy time," commented Lucille DeHart, Maidenform's Chief Marketing Officer.  The Maidenform stylist trunks were filled to the brim with bras and shapewear, all of which are going to be featured at the private Oscar suite.

Oscar suite attendees will be privy to Maidenform's red carpet must-haves including convertible bras, slimming shapewear, and much more.  Private fittings will also be provided courtesy of The Bod Squad™, Maidenform's team of bra and shapewear fit experts.

About Maidenform Brands, Inc.

Maidenform Brands, Inc. is a global intimate apparel company with a portfolio of established and well-known brands, top-selling products and an iconic heritage. Maidenform designs, sources and markets an extensive range of intimate apparel products, including bras, panties and shapewear. During its 90-year history, Maidenform has built strong equity for its brands and established a solid growth platform through a combination of innovative, first-to-market designs and creative advertising campaigns focused on increasing brand awareness with generations of women. Maidenform sells its products under some of the most recognized brands in the intimate apparel industry, including Maidenform®, Maidenform's Charmed®, Flexees®, Lilyette®, Control It!®, Luleh®, Sweet Nothings®, Bodymates®, Self Expressions® and Inspirations®. Maidenform products are currently distributed in approximately 64 countries and territories outside the United States

CONTACT:
Norah Alberto
Maidenform Brands, Inc.
732.621.2495
[email protected]

Tracy Paul
Tracy Paul & Company
212.741.5459
[email protected]

SOURCE Maidenform Brands, Inc.