CHICAGO, June 14, 2018 The fourth annual Anniversary Marketing Summit brought together marketing leaders from Jack Daniel's, Cargill, The National Hockey League, and Guinness World Records to share corporate anniversary campaign strategies with more than 20 organizations that are planning their own anniversaries. The one-of-a-kind Summit, presented by leading specialist agency History Factory, took place May 22 at Summit Chicago.
"A successful anniversary campaign must deliver against clear objectives," said Jack Daniel's Global Brand Manager and TAMS 2018 speaker Jamie Butler. "Here at Jack Daniel's, that meant having a defined target audience, being fully integrated throughout the business plan and embraced at all levels of the company."
Other 2018 speakers included Cargill VP of Global Brand Karen Kozak, NHL Digital Asset Archives Director Dan Piro, Guinness World Records VP of Marketing and Commercial Sales Keith Green, and History Factory CEO and Founder Bruce Weindruch.
"Anniversaries are increasingly recognized by marketers and communicators as more than just a milestone to celebrate," said Bruce Weindruch. "In an era in which authenticity is more critical than ever to earn the trust of their stakeholders, the best companies and brands approach their anniversary as a strategic opportunity to tell their story with depth and substance."
The Summit's goal is to create a community of senior-level executives and managers in marketing, communications and branding to learn from each other and provide insider knowledge on how to shape a strategy, craft stories and build a plan for their own upcoming anniversaries. Attendees had exclusive access to networking opportunities, take-home materials and unparalleled expertise from experienced leaders who have successfully leveraged anniversary campaigns for their organizations.
"People who work at some of these companies that are planning [anniversary campaigns] don't necessarily realize that there are many other folks going through the same thing," said Keith Green. "To get everybody under one roof to hear some of the best practices and ways that they can elevate their brand through these campaigns and learn from others is key."
"There's nothing like it, and I think that's what separates The Anniversary Marketing Summit from anything that's out there," said Green.
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SOURCE History Factory