ENGLEWOOD CLIFFS, N.J., Dec. 13, 2016 /PRNewswire/ -- This holiday season, music mogul and "King of Snapchat," DJ Khaled is dropping "another one" of his major keys for his fans. Teaming up with classic skin care brand, Palmer's Cocoa Butter Formula, DJ Khaled is launching his own standout capsule collection for fans to "live life smooth." From the masterful mind of DJ Khaled, the DJ Khaled x Palmer's capsule collection will offer three different collectible varieties of Khaled catchphrases, including "We The Best Glow," "Live Life Smooth" and "They Block" and will also feature DJ Khaled's trademark gold key and signature on the packaging.
For more than 15 years, Palmer's Cocoa Butter Formula lotion has helped DJ Khaled to #BlessUp his skin during his extensive career. In 2015, Khaled called out his love for the brand in a tutorial on his wildly popular Snapchat channel, pegging the brand's trademark lotion as a "major key" to his glowing skin. The video quickly went viral leading to frequent fan requests for Khaled to sign their Palmer's Cocoa Butter Formula products. Palmer's took notice of the social media frenzy and an organic partnership followed.
"I only work with brands that represent my lifestyle and Palmer's Cocoa Butter Formula is a product I've been using for 15 years," said DJ Khaled. "The DJ Khaled x Palmer's capsule collection is a passion project of mine because my fans can now have a piece of my 'glow' thanks to Palmer's and our collaboration."
A favorite of celebrities and consumers alike, Palmer's is the No. 1 Cocoa Butter brand in the world, available in 80 countries. Formulated with Natural Cocoa Butter and Vitamin E, the Cocoa Butter Formula Lotion provides skin with 24-hour moisture to heal rough, dry skin. The classic daily moisturizer is a winter skin care must-have that softens, smooths marks, and tones skin.
"We're so excited that DJ Khaled is joining our Palmer's family as a partner in the new DJ Khaled x Palmer's collection" said Paul Carpino, E.T. Browne Director of Marketing. "With this limited edition line, we're thrilled to give millions of DJ Khaled fans his signature Cocoa Butter 'key' for smooth skin."
The DJ Khaled x Palmer's capsule collection will be available to consumers in both the 8.5 oz. bottle and 13.5 pump bottle beginning on December 13, 2016 on both www.palmers.com and DJ Khaled's online marketplace, www.WeTheBest.com for a price of $6.50 (8.5 oz.) and $7.95 (13.5 oz.).
To learn more about Palmer's, visit www.palmers.com or Facebook, Twitter or Instagram – #DJKhaledxPalmers! For a special sneak peek at the collection, don't miss DJ Khaled's teaser videos for They Block, Live Life Smooth and We The Best Glow at his Instagram handle, @DJKhaled!
E.T. Browne Drug Co., Inc.
Founded more than 175 years ago as one of America's first skin care companies, E.T. Browne Drug Co., Inc. is a leader in treatment-oriented beauty products with its trusted Palmer's® brand. The name Palmer's® is synonymous with high-quality natural skin and hair care product lines including Cocoa Butter Formula, Shea Formula, Skin Success, Olive Oil Formula, Coconut Oil Formula and Eventone.
About DJ Khaled
A major force in the music industry, mogul, executive, mega producer, 2017 Grammy nominated recording artist, and NY Times Best Selling Author DJ Khaled, known as the "Anthem King" and commonly referred to as the "Quincy Jones of Hip Hop & R&B", has made dozens of chart topping hit records featuring JAY Z, Kanye West, Drake, Chris Brown, Ludacris, T.I., French Montana, Future, Big Sean, Rick Ross, John Legend, Nicki Minaj and Lil Wayne, among others. In the past twelve months he has captivated millions of fans globally by the use of social media and has been coined the "King of Snapchat."
In 2006, he launched innovative label deals and started We The Best Music Group. His 2010 hit song "All I Do is Win" went 3x platinum, sold over 3 million singles, and crossed over all music genres to become a mainstream hit, solidifying him as a force to be reckoned with. That same year he also released "I'm On One" feat. Drake, Rick Ross and Lil Wayne. Khaled went on to release the hit single "No New Friends" featuring Drake, Lil Wayne and Rick Ross, which reached gold status and has sold over 500,000 singles worldwide. DJ Khaled has sold over 15 million singles in his career. DJ Khaled is also committed to pro social initiatives and is the first social media ambassador of Bono's Project Red and is the national spokesperson for Get Schooled.
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SOURCE E.T. Browne Drug Co., Inc.