Major League Soccer, Anheuser-Busch, and The City of Bell Gardens, Announce Partnership for Local Soccer Field Renovation

LOS ANGELES, Nov. 18, 2011 /PRNewswire/ -- As part of MLS Cup activities, Major League Soccer, Anheuser-Busch and The City of Bell Gardens will conduct a groundbreaking ceremony kicking off a soccer field renovation project at the renowned Bell Gardens Sports Complex on Saturday, November 19.  The soccer field being renovated, newly named Cancha de Campeones (Champions Field), will positively impact local players, teams, and leagues that use the field for various soccer activities. 

"We are excited to be partnering with MLS, the City of Bell Gardens, and Triangle Distributing in this community enhancement project and continue our commitment to give back to our local communities," said Rudy Beltran, Director Latino Marketing / West Coast / Anheuser-Busch.

To celebrate the field renovation project, a soccer celebration will take place between 12pm - 3pm and is open to the public and FREE to attend.  Event highlights include:

• Teams representing media (including on-air personalities) will play each other in 6v6 matches with each team winning a donation for the respective charities
• MLS players, including Pavel Pardo among others will be present to sign autographs and take pictures with fans
• The coveted MLS Cup will be showcased for fans to take a picture with before being awarded to the MLS champion on Sunday at the Home Depot Center
• The Futboleros will be onsite, showcasing their freestyle soccer and interacting with fans
• Music, giveaways and free food for attendees

The Bell Gardens Sports Complex, established in 2006 is one of the top soccer venues in Southern California featuring major grass-roots soccer programs as well as hosting top youth academies, tournaments and international teams on a yearly basis.  Jennifer Rodriguez, Mayor of the City of Bell Gardens, expressed "We are very excited to partner with Anheuser-Busch and Major League Soccer in this particular effort that will help us improve the condition of our soccer fields and give our community greater access to the sport."

PRIMETIME Sports and Entertainment was tapped by Anheuser-Busch to manage the field renovation project and produce the groundbreaking ceremony and event.

About Major League Soccer

Headquartered in New York City, Major League Soccer is the top-flight professional soccer league in the United States and Canada. MLS features many stars from the U.S., Canada, and around the world. Major League Soccer's 16th season, which will feature 18 clubs each playing 34 regular season matches, kicked off on Tuesday, March 15, 2011. The 18 clubs are: Chicago Fire; Chivas USA; 2010 MLS Cup champion Colorado Rapids; Columbus Crew; D.C. United; FC Dallas; Houston Dynamo; LA Galaxy; New York Red Bulls; New England Revolution; Philadelphia Union; Real Salt Lake; San Jose Earthquakes; Seattle Sounders FC; Sporting Kansas City; Toronto FC; and, in their inaugural seasons, Portland Timbers and Vancouver Whitecaps. An expansion team in Montreal will debut in 2012. For more information about MLS, log on to the League's official website at www.MLSsoccer.com.

About Anheuser-Busch

Based in St. Louis, Anheuser-Busch is the leading American brewer, holding a 48.3 percent share of U.S. beer sales to retailers.  The company brews the world's largest-selling beers, Budweiser and Bud Light.  Anheuser-Busch also owns a 50 percent share in Grupo Modelo, Mexico's leading brewer.  Anheuser-Busch is a major manufacturer of aluminum cans and has been a leading aluminum recycler for more than 30 years.  The company is a wholly-owned subsidiary of Anheuser-Busch InBev, the leading global brewer, and continues to operate under the Anheuser-Busch name and logo.  For more information, visit www.anheuser-busch.com.

About PRIMETIME Sports and Entertainment

PRIMETIME Sports and Entertainment is a leading sports and entertainment marketing company with proven expertise in sports marketing, event management, athlete and celebrity marketing and content development.  Some of PRIMETIME'S projects encompass Budweiser Cup, Sueño MLS, Socio MLS, Romario vs. Campos Farewell match, record-breaking 100-Hour Chivas Game, FC Bayern Munich Youth Cup India, Chivas-at-the-Park, Lowe's Freestyle Soccer Tour, Reto Final and Road to Glory, among many others.  For more information, visit www.ptimesports.com.

SOURCE PRIMETIME Sports