Make it an 'Appy Holiday Season With a Mobiroo Gift Card Now Available in the United States

NEW YORK, Nov. 8, 2011 /PRNewswire/ -- Mobiroo, the first and only company to offer a mobile application gift card for Android™ and BlackBerry® users, came to Target™ stores nationwide November 6th.  The Canadian company and market leader in mobile application gift cards — recently awarded the prestigious Deloitte Technology Fast 50™ Awards — is the first to offer an app gift card to this audience.

(Photo:  http://photos.prnewswire.com/prnh/20111108/NY02242 )

Mobiroo allows consumers immediate access to the world's top-ranked apps, each vetted by Mobiroo's developer relations team.  Each app is security tested, tested for performance on every Android™ and BlackBerry® handset, and guaranteed virus-free; and, because Mobiroo is the only way to purchase apps without a credit card, it's completely secure and easy to gift. A $25 gift card provides $35 worth of apps, each of which ranks 4/5 stars or higher, from top-tier developers.

"Joining the United States marketplace marks a significant moment in our growth as a company; it is a huge endorsement to be accepted by some of the biggest retail stores around the world, including Target™ here in the US," said Mobiroo founder and CEO, Vinay Chopra. "There is a huge gap for Android™ and BlackBerry® users when it comes to having a curated one-stop-shop to find the hottest and most popular apps at a discounted price."

Over 40% of Americans now own a smartphone, and that number is expected to rise significantly this holiday season.  With it, the demand for apps is increasing dramatically, but finding the ones that really add value to a phone's functionality is getting harder and harder.  Mobiroo is the only company to cut through the clutter by curating only the best apps available, and at the same time providing a safe and secure way to gift them to friends and family.  

A Mobiroo gift card is a great complement to a first phone or tablet, and allows each user to enhance their smartphone experience and tailor their device to fit their interests.  The right apps can provide smartphone users with directions when they are lost, music when they are bored, games for fun and education, sports to stay connected with their favorite teams and tools to make life that little bit easier.

About Mobiroo
Founded in 2009, Mobiroo is a Toronto-based company and the market leader in mobile application gift cards. The first to offer an app gift card for Android™ and BlackBerry® users, Mobiroo provides only the top-rated apps and enjoys strategic partnerships with Namco and other top-tier developers.

Mobiroo's app gift cards are available now at Target locations across the United States. For more information on Mobiroo and a full listing of retail partners, please visit www.mobiroo.com.

For more information, please contact:
Grace Musat
212-880-5371
[email protected]

SOURCE Mobiroo