NEW YORK, Nov. 22, 2016 /PRNewswire/ -- TheStreet, Inc. (NASDAQ: TST), a leading financial news and information provider, announced today that will launch a new consumer products social vertical called TheSpend.
The National Retail Federation predicts that 6 in 10 Americans – an estimated 137.4 million people – plan to shop this Thanksgiving weekend. Of them, nearly 8 in 10 are millennials, significantly higher than adults 35+. Debuting across all major social networks on Black Friday and reporting throughout the year, TheSpend will highlight the latest offerings from retailers, consumer goods manufacturers and service companies with a focus on market-changing features and pricing.
"For two decades, TheStreet has been producing news and market analysis to educate and empower individual investors. TheSpend taps into the same reporting power to help consumers become smarter shoppers," said Tara Murphy, Editor-in-Chief of TheStreet, Inc. "TheSpend focuses on what market movers are doing at the consumer level and will uncover the best products and pricing."
TheSpend's real time coverage of Black Friday kicks off at daybreak on Thanksgiving with TheStreet's Brian Sozzi visiting mega retailers to report on the year's most sought-after gifts and the crowd's reaction to the sales. Coverage will continue throughout the weekend and into Cyber Monday as the country, and TheSpend's reporters, move online to share the best products and prices they can find.
To access these stories and all of TheSpend's shopping intelligence, follow TheSpend on Twitter (@TheSpend, www.twitter.com/thespend), Instagram (the.spend, www.instagram.com/the.spend) or Snapchat (TheSpend), like TheSpend on Facebook (CheckTheSpend, www.facebook.com/checkthespend) – or visit www.thestreet.com/thespend.
TheStreet, Inc. (NASDAQ: TST, www.t.st) is a leading financial news and information provider to investors and institutions worldwide. The Company's flagship brand, TheStreet (www.thestreet.com), is celebrating its 20th year of producing unbiased business news and market analysis for individual investors. The Company's portfolio of institutional brands includes The Deal (www.thedeal.com), which provides actionable, intraday coverage of mergers, acquisitions and all other changes in corporate control; BoardEx (www.boardex.com), a relationship mapping service of corporate directors and officers; and RateWatch (www.rate-watch.com), which supplies rate and fee data from banks and credit unions across the U.S.
Contact: Jon Kostakopoulos, TheStreet, Inc., 212-321-5561, Jon.Kostakopoulos at thestreet.com
SOURCE TheStreet, Inc.