Make Summer Bubbly with the Newest Lila Canned Wine
Premium canned wine brand adds new Bubbly Rosé varietal to portfolio for summer 2018
BOSTON, May 30, 2018 /PRNewswire/ -- Lila Wines, one of the leading premium canned wine brands in the U.S., is serving up something bubbly this summer with its newest canned wine varietal: Lila Bubbly Rosé. This dry, sparkling rosé captures the essence of summer in a chic can that's easy to tote to the park, pool, rooftop, beach, BBQ, and beyond.
The popularity of canned wine continues to grow at an impressive rate – according to Nielsen, canned wine's dollar growth surged 54 percent last year, the highest of any alternative wine packaging. Lila Wines stand out not just because of the colorful eye-catching packaging, but also because of the premium quality and light, fresh taste. All Lila Wines are also naturally gluten free, low in calories and carbs and contain no added sugar.
Lila Bubbly Rosé is a premium wine from the Veneto region of Italy that features a balance of bright notes of strawberries and passion fruit, refreshing bubbles and a crisp finish. Bubbly Rosé joins the popular Lila Wines portfolio, which includes an Italian sparkling wine, a French rosé, and an Italian Pinot Grigio.
"Canned wine is one of the most innovative wine trends today, and we're excited to add another great varietal to our Lila Wines portfolio," said Kevin Mehra, CEO of Latitude Beverage Company. "Lila Bubbly Rosé features the crisp freshness of a rosé and the light effervescence of a sparkling wine, making it the perfect pairing for any summer celebration. Lila has been one of our most beloved brands since launching two years ago, and we anticipate Bubbly Rosé will help the brand grow by 60-70 percent in 2018, exceeding last year's 55 percent growth."
Latitude Beverage Company introduced Lila Wines in the spring of 2016. The brand is now available in more than 40 states across the U.S. and in over a dozen leading national grocery chains, including Publix, Wegmans, HEB, Meijer, Cost Plus World Market, Harris Teeter, Shaws, and more. Lila Wines, including the new Bubbly Rosé, are sold in four-packs of 8.4oz cans with an MSRP of $11.99
For more information about Lila Wines or to purchase them online, visit www.LilaWines.com. Follow @LilaCannedWines on Facebook and @LilaWines on Twitter and Instagram.
About Latitude Beverage Company
Latitude Beverage Company is the innovative, Boston-based company behind a portfolio of national wine brands, including 90+ Cellars, Lila Wines, Mija Sangria, Iron Side Cellars, Places Wines and Magic Door. The company was founded in 2007 by Kevin Mehra who saw an opportunity to make high-end wine more accessible by purchasing oversupply from top wineries across the globe, bottling the wine under his own labels, and selling it to consumers often at a fraction of the original source price. This unique business model, based on the centuries old function of the négociant, became the foundation for 90+ Cellars. This same model has enabled Latitude Beverage Company to expand its portfolio with four additional labels, and the company is now recognized as one of the fastest growing wine companies in America. For more information, visit ninetypluscellars.com.
Download images of Lila Wines here.
Contact: Lindsay Karn, [email protected]
SOURCE Lila Wines
Share this article