NEW YORK, March 27, 2018 /PRNewswire/ -- The always impressive gathering brings together leading brands, educators and professionals to celebrate one thing: make-up artistry. This year IMATS New York welcomes more than 200 companies, including many new exhibitors; meaning greater variety, additional deals and a bigger, more extravagant experience.
In 2018, IMATS NY will showcase exclusive demos from top talents such as Louie Zakarian (make-up department head at Saturday Night Live), premiere product launches (Kat Von D Beauty and many others) and incredible product discounts. Remarkable industry leaders join the education line-up: the legendary Dick Page will captivate; Roque Cozzette will edify; and Mimi Choi will mesmerize. Nick Lujan will, as always, inspire to release creativity. Eve Pearl and Leah Carmichael will delve into the bridal and beauty industries while Thomas E. Surprenant and Jordan Plath instruct on character design and working with ice and snow, respectively. Catherine Shim, Steffanie Strazzere and Alex LaMarsh will individually grace the IMATS stage to share secrets and techniques. The list goes on and on with Courtney Haley, Caytha Jentis, Jim Udenberg, Tim Pearson, Becca Gilmartin, Jackie Gomez, Kelseyanna Fitzpatrick and others TBD. Visit imats.net for tickets, details on education and more.
Film and TV creations will be displayed in the IMATS Make-up Museum, while the Battle of the Brushes student make-up competition will showcase new themes for 2018: Wildwood Warrior for beauty/fantasy and Victorian Emporium for character. International make-up students will race to create winning looks and take home cash and prizes.
Kat Von D Beauty, Kryolan Professional Make-up, Make Up For Ever and NYX Professional Makeup are show sponsors this year.
Produced by Make-Up Artist magazine, IMATS is also held annually in Los Angeles; London; Toronto; Vancouver, British Columbia; and new for 2018, Atlanta. For more IMATS and make-up industry updates, connect with IMATS on Facebook, Twitter, Instagram and YouTube.
Qualified press outlets interested in personal interviews with Mimi Choi or Michael Key, or receiving press credentials, please visit: imats.net/press/.
Heli Del Moral
SOURCE International Make-Up Artist Trade Show (IMATS)