LOS ANGELES, March 14, 2013 /PRNewswire/ -- Internet marketing firm Cyberset Corp. is here to help companies stand out from the crowd – a task that's far easier said than done in the age of the World Wide Web. There was a time, not all that long ago, when a web presence was considered somewhat optional for a lot of organizations. Those days are now forever behind us and the danger now for smaller and medium sized operations is simply getting lost amidst all the clutter. A Southern California based Google Certified Partner, Cyberset understands that effective Internet marketing boils down to one word: content.
No matter what kind of business you engage in, the name of the game is getting in touch with your customer base. If you run a pet supplies store, for example, you want to make sure that area pet owners can find you. Cyberset's efforts are focused on making sure that when someone uses Google or another major search engine to find, say, "pet supplies in Westwood," "supplies for pets North Hollywood," or "pet boutiques in Beverly Hills" a client ranks at or near the top of the page.
Servicing firms throughout the country, Cyberset employs teams of developers, writers, graphic designers, and Internet marketing specialists/gurus, all of whom are working towards a single goal: making sure that firms are found by their respective customers. "The saying goes that 'content is king'" says Cyberset Project Manager and resident web authority Omid Samadi, "and it's actually 100 percent true. That's why Cyberset takes a content based approach to making sure our clients are the shiniest needles in the Internet haystack."
Mr. Samadi points out that, while the Internet has largely replaced such older "dead tree" marketing venues as the Yellow Pages and newspapers, the parallels between the various types of media are far from exact. For example, the Internet is very different from the Yellow Pages of old in countless ways. For one thing, naming your business "A-1 Pet Supplies" no longer gets you to the top of the list from which consumers choose. Web marketing today basically means getting on the radar of Internet "spiders" or "bots" which gather information about web sites and take them back for analysis by the complex algorithms developed by Google and other search engines.
"The bots are designed to find quality content for search engine users. The good and the bad news is that companies like Google are absolutely superb at what they do, so there's no effective way to fool them. The only way to win is to keep on creating quality content – day after day, month after month – and reinforcing that with legitimately obtained backlinks. Creating lots of good web content is the only way to make sure our clients can reign over their respective corners of the Internet," Mr. Samadi said.
For further information on a free consultation regarding Cyberset's comprehensive Internet marketing services for companies of all sizes, please contact them at www.cyberset.com or by phone at 800-601-5053.
News Release submitted by www.Cyberset.com
SOURCE Cyberset Corp.