LA GRANGE, Ill., June 18, 2014 /PRNewswire/ -- Corporate branding is a way to visually communicate an organization's identity and reputation to the general public, customers, competitors and employees. Signage and logos represent the first layer of branding; Chicago-based Impact Architectural Signs (http://www.impactsigns.com/) has proven itself more than capable of producing interior and exterior signage that makes a lasting impression.
"If you're not making an effort to create the right feeling or send the right message about your company, then you leave the door open to all kinds of messages, not all of them positive," remarked Shabbir Moosabhoy, co-founder of Impact Signs. "Our design team works together with clients to ensure that people leave with the right impression, whether that's professionalism, creativity, strength, timelessness and so on."
Rebranding provides an established organization an opportunity to refresh its image or refocus its marketing efforts. In fast-paced industries, a dated look can put one at a significant disadvantage. Successful rebranding typically starts with answering some key questions: how has the audience changed? How has the product changed? How has the competition changed?
When considering a branding or rebranding effort, choices made at the design stage are of critical importance. For instance, the choice of signage material says a great deal: metal can invoke strength and resilience, while colored acrylic lends a more contemporary, creative flair to a sign or logo.
At Univision's corporate offices in Chicago, the versatility of Impact Signs is on full display. The Spanish-language media network recently completed a rebranding effort to reinforce its mission and values, not just to the public but to employees as well. More so than most industries, the television industry is built on appearances.
Impact Signs installed four new signs at Univision, each one communicating a slightly different identity and purpose. The Univision Communications Inc. sign is composed of cut acrylic with stainless stand offs to add a dimensional effect. The feeling imparted by the design is authoritative and professional. The Univision America sign consists of colored letters that pop from the wall and is overall friendly and approachable. Radio station Maxima's new sign is all energy and edginess, perfect for that brand's youthful orientation. Above the reception desk is the centerpiece of the entire office: edge-lit with soft, blue LEDs, the etched glass sign is an instant attention getter and sets the tone for the entire Univision Communications Inc. brand.
For 25 years, Impact Signs has been serving clients of all sizes, from large multinational firms with offices around the globe to local small businesses and nonprofit organizations. The company has steadily built a distinguished reputation as an elite designer and manufacturer of custom signage and lettering. Ultimately, the company's goal is to help others establish their own identities through professional-looking and brand-appropriate signs, logos and letters.
Impact Signs guarantees all of its signs and letters against material defects for the life of the product. The company offers the advantage of dealing directly with the manufacturer and design team rather than an intermediary; clients work one-on-one with a member of the creative team to choose materials and finishes. Once the product idea is finalized, manufacturing typically takes 7 to 10 business days. If necessary, Impact Signs can complete rush orders as well. Professional installation is available nationwide. Alternatively, the company can ship signs with the necessary hardware and instructions for self installation.
Prospective customers are encouraged to browse the website for ideas before filling out a quote form at http://www.impactsigns.com/quote/. The company website provides a thorough cross section of Impact Signs' work for the last several years.
About Impact Architectural Signs
Impact Signs was founded in 1989 by Ammar and Shabbir Moosabhoy, a father and son team. Today, the company is a leading architectural sign company, specializing in the design, production, and installation of high-quality dimensional letters, custom logo signs, and metal plaques – nationwide.
Impact Architectural Signs
26 E. Burlington Ave.
LaGrange, IL 60525
SOURCE Impact Architectural Signs