LOS ANGELES, July 5, 2013 /PRNewswire/ -- It's typically true that business owners should start the online portion of their marketing as early as possible. Beginning to carve out a piece of the Search Engine Optimization (or SEO marketing) pie takes time, regardless of if the company is a start-up, a local business trying to pull in more regional customers, a successful brand ready to branch out, or a corporation going international. Cyberset, experts at SEO and local Internet marketing, presents flexible packages for its clients as a way to customize their services for all kinds of businesses.
From e-commerce development and web design to pay-per-click management and social media marketing, Cyberset's capabilities truly run the gamut. The Cyberset team, comprised of project managers, writers, web developers, graphic designers, and many more web experts, believes in meeting their clients' needs whatever they are, recommending only the services that are necessary for taking a company to the next level. Not having a one-size-fits-all approach allows Cyberset's clients to expand at the best pace for them.
Why does Cyberset believe a strong online presence is so important to a company's livelihood? In many ways, the market has evolved and changed because of the Internet; it's no longer enough for a business to simply do a great job and expand through word of mouth and print ads in print telephone directories and local magazines. Americans just simply aren't using those same media sources like they used to; they're now congregating online. Internet review sites are having a greater effect than ever on the perception of shoppers. Here are some quick statistics that show the effect of a company's online reputation, using Yelp as an example:
- Nielsen released a survey last month that claims 4 out of 5 Yelp browsers are prepared to send money when they're shopping and 89% of them make a purchase within a week.
- Search Engine Land, in a 2012 study, says that 72% of consumers trust online reviews as much as a personal recommendation.
- Yelp itself states that 99% of its users have made a purchase at a business they found online there.
While Cyberset's experts can't (and won't) create online reviews for its clients, they can guarantee that pages on Yelp and other online review sites are optimized, correctly set up, and attractive for casual users. They'll also give advice on how to best respond to complaints so that negative reviews don't wreck the brand's image. Once that's all taken care of, Cyberset's team can then skillfully set up a website that provides the business' point of view. Cyberset's web designers can also create a page where personal testimonials and thank you notes can be posted. Plus, through search engine optimization, a client of Cyberset's can appear at the top of the all-important local searches.
Customers looking for a local business use search engines more than ever, even just to find a business that could be right down the street. It's important to make sure your company rises to the top of these searches, either to oust your competitors from the top-spot or to claim that space left open by large corporations. Cyberset can help through its many Internet marketing services, all customized to suit your needs. Call Cyberset for a free consultation at (800) 601-5053 or go to www.cyberset.com for more information.
News Release submitted by Cyberset
SOURCE Cyberset Corp.