According to the Q2 2021 Global Prepaid Card Survey, prepaid card market in the Malaysia is expected to grow by 17.2% on annual basis to reach US$ 7,031.1 million in 2021.The prepaid card market expected to grow over the forecast period, recording a CAGR of 15.2% during 2021-2025. The prepaid card market in Malaysia will increase from US$ 5,999.2 million in 2020 to reach US$ 10,565.6 million by 2025.
The growing adoption of contactless payments technology by merchants is driving more and more consumers to shift towards prepaid payment instruments in Malaysia. Moreover, the rising smartphone penetration and the growth of the e-commerce industry are also the major reasons behind the rising adoption of prepaid cards by consumers in the country.
Malaysia has a large millennial population, and nearly 20% of the millennials in the country who use public transport make payments through mobile payments. Notably, around 60% of the millennials in the country are using cards to pay for groceries.
A favorable regulatory framework is encouraging prepaid card providers:
Over the past few years, both the Malaysian government and the Central Bank have clearly stated their intentions to make Malaysia a cashless society. Consequently, both the government as well as the Central Bank have taken numerous initiatives to support their objective of a cashless society. For instance,
The Central Bank regulated that card issuers must enable chip or contactless payments through prepaid cards at the point of sales transactions, to ensure that consumers can make safe and secure digital payments. Moreover, to boost prepaid card use in Malaysia, the Central Bank also restricted retailers from imposing a surcharge on card payments.
Prepaid card providers looking to obtain digital banking licenses to expand market share:
To further expand their market share in Malaysia, prepaid card providers are focusing on obtaining digital banking licenses in the country. For instance,
In June 2021, BigPay, a subsidiary of AirAsia, submitted its bid to the Central Bank of Malaysia. The prepaid card and e-wallet provider already has the experience of launching several regulated financial products in Malaysia. These include e-money, international remittance prepaid cards, and micro-insurance, among others. With the help of a digital banking license, the prepaid card provider, BigPay, is planning to launch new services, including responsible credit and micro-savings.
Malaysia Prepaid Card Industry Market Attractiveness
Load Value Trend Analysis
Transaction Value Trend Analysis
Transaction Volume Trend Analysis
Average Value per Transaction
Number of Cards
Market Share Analysis by Functional Attributes - Open Loop vs. Closed Loop, 2016 - 2025
Market Share Analysis by Prepaid Card Categories
Malaysia Open Loop Prepaid Card Future Growth Dynamics, 2016 - 2025