Malaysian Mobile Service Operator Tune Talk Surpasses One Million Customers in Just Over 10 Months of Commercial Service

Jun 28, 2010, 08:57 ET from XIUS-bcgi

KUALA LUMPUR, Malaysia and WOBURN, Massachusetts, June 28, 2010 /PRNewswire/ -- Tune Talk, Malaysia's low-cost mobile phone operator who targets the underserved segments of the market with super low calling rates and exciting incentives, today announced that it has surpassed the one million subscriber mark in its first 10 months of operation. This makes Tune Talk one of the fastest growing mobile service operators in the world.

Tune Talk's unique approach to the marketplace based on offering the lowest cost service by employing advertising to supplement the cost of more traditional subscriber plans, created a differentiated niche segment offering that attracted subscribers to Tune Talk's compelling, attractively priced alternative to traditional mobile operator offerings.

Commenting on this milestone, Jason Lo, CEO of Tune Talk stated, "Our growth is a result of the hard work and dedication from our team here at Tune Talk, as well as with our fantastic partners. In this saturated market it's a positive sign that there is still room to differentiate our brand and product to bring something of real value to our subscribers and we are very excited that there are so many who are willing to give us a chance to provide them with our mobile service. As our technology provider, XIUS-bcgi has been an integral part in enabling Tune Talk to be successful in the Malaysian mobile marketplace."

Congratulating Tune Talk on this significant achievement, G.V. Kumar, CEO of XIUS-bcgi, mentioned, "It has been a privilege to be part of the Tune Talk success. Reaching this milestone validates the promise and potential of the Tune Talk approach to the market - focus on innovation, delivery of recognized value, and customer satisfaction."

About Tune Talk

Tune Talk Sdn. Bhd. is the latest investment of Tune Ventures Sdn. Bhd. and was formed to be a Mobile Virtual Network Operator (MVNO) in Malaysia. Having secured an MVNO agreement with Celcom (Malaysia) Bhd, TuneTalk launched in April of 2009.

Following in the footsteps of Air Asia and other Tune Ventures, Tune Talk has revolutionized the industry with unique offerings and innovative value propositions. Tune Talk has focused on the underserved mass market in its aim to become the first successful Pan-ASEAN MVNO.

About XIUS-bcgi

XIUS-bcgi enables mobile operators to differentiate their service through innovative and end-to-end managed solutions that ensure seamless mobile transaction management and monetization. The Mobile Services Platform (MSP) and AdValue solutions enable mobile service operators to deliver on their visions and promises to the marketplace.

XIUS-bcgi develops flexible, scalable and robust solutions that enable mobile operators to rapidly deliver differentiated services and gain first mover advantage, build subscriber loyalty, and sustain leadership.

Pioneers in wireless and signaling technology since 1989, XIUS-bcgi has an implementation foot-print across five continents.

    Jim Hunt
    VP, Marketing & Sales Operations, XIUS-bcgi