MamaMancini's Provides Letter to Shareholders

May 18, 2015, 08:00 ET from MamaMancini's Holdings, Inc.

EAST RUTHERFORD, N.J., May 18, 2015 /PRNewswire/ --

Dear Shareholders,

I am pleased to report that 2014 was another year of steady progress for MamaMancini's Holdings, Inc. (OTCQB: MMMB) (the "Company" or "MamaMancini's").  As we continue to grow our brand name, we are building our presence in major retailers and supermarket chains across the nation.  Customers can now find our products on almost 36,000 shelves, an increase of over 13,000 shelves since December 2013.  These same customers can choose from meatballs, turkey meatballs, pasta or from a growing variety of MamaMancini's products. 

In addition to the wider selection, we are also increasing our penetration within stores to take advantage of the ongoing trend of consumers pursuing a healthier lifestyle.  This gradual shift will take our all natural products from the frozen section to the fresh prepared and deli departments. The quality of MamaMancini's products helps support the growing consumer trend for healthier and fresher food products.

As we look ahead, MamaMancini's has a wealth of opportunities to continue to expand its reach to the consumer.  Dan Mancini remains the Company's spokesperson and we expect that he will be promoting MamaMancini's on the QVC channel where we have a proposed June 2015 start date.  An appearance on QVC is an extremely exciting opportunity to drive brand awareness to our products, which we believe will help drive sales.  Among others, Dan has represented MamaMancini's on Martha Stewart, Entertainment Tonight, Fox News and The Today Show Cooking School.

Meatball Obsession, a retail take away food kiosk, is another noteworthy element to our extensive branding program.  MamaMancini's is Meatball Obsession's exclusive supplier of meatballs (and a 13% shareholder). Recently, we negotiated an expanded branding program for MamaMancini's products with Meatball Obsession, which has 7 current locations including 2 at Fenway Park, home to the famed Boston Red Sox.  Meatball Obsession will be expanding outlets in the coming months and has recently contracted with Sodexo and Aramark to grow the education, stadium and business dining channels.

As we continue to drive brand awareness, the impact is being reflected on our revenue growth.  As of April 30th, the Company's top 12 customers increased their volume by 33% year over year.  Our major customers include Publix, Shop Rite, Stop n Shop, Costco and The Fresh Market, among others.  The increase in volume is due in part to our transitioning from the frozen food section to the fresh food section.  We emphasize the quality and nutritional benefits of our products, which are important factors that now drive purchasing decisions.  The fresh food section in grocery stores is less sensitive to price and is growing rapidly, which creates a large opportunity for us.

One example of where we were able to capitalize on these opportunities within a store is with our A&P multi-faceted program. By the end of May, our beef meatballs will be found in their cold deli, hot bars, and pizza program.  Our Kettle Program will also be located in several of their stores including A&P, Waldbaums, Food Emporium, SuperFresh, and Pathmark.  Additionally, MamaMancini's products can now be found in 160 Weis stores and soon will be in 1500 corporate and affiliated Spartan Nash stores in their cold bar, hot bar and sandwich program. We are launching a special co-op advertising merchandising initiative at Publix's 1,100 stores for our sauces with a branded promotion for sauces, pasta and bread.  Our sauce products are now in expanded distribution at The Fresh Market as well.  In April, the Company began selling its products into BJ's fresh prepared section and is planning merchandising events throughout the summer and fall.

Our Kettle Program with Sysco is showing promise as well, as 400 customers have already committed to participate.  The food service industry represents a new segment opportunity for the company and Sysco represents 20,000 potential accounts that could serve MamaMancini's meatballs in the future.  We expect to expand into several additional Sysco distribution centers throughout the year.

Further, we are looking forward to introducing the MamaMancini's meatloaf product with initial approval with at least one major retail chain for a summer introduction.  Meatloaf represents an opportunity for the brand to expand into new products with existing and new customers.

 After an arduous search, we recently hired KCSA Strategic Communications as our new investor relations firm.  They will be handling all our communications to the public and will be assisting us with introductions to potential investors through meetings and conferences.  With that said, we will be presenting at the Marcum Conference in NYC on May 27-28 and the LD Micro Conference in LA on June 1-2, two of the largest micro-cap conferences in the industry.  At the LD Micro Conference, we will be serving our authentic sauce and meatballs on Monday, June 1 to an estimated 500 attendees.

In conclusion, I am confident our experienced management team, business model and growth opportunities bode well for MamaMancini's in 2015. These factors put us in an enviable position to grow as we remain focused on maximizing shareholder value by executing our plan and capitalizing on all of the potential opportunities in front of us.

On behalf of the MamaMancini's management team, our Board of Directors and employees, I would like to thank you for your continued support and we look forward to updating you on our progress on our quarterly conference calls.


Carl Wolf  
Chairman and CEO, MamaMancini's Holdings, Inc. 

Cautionary Statement Regarding Forward Looking Statements

Statements contained herein that are not based upon current or historical fact are forward-looking in nature and constitute forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Such forward-looking statements reflect the Company's expectations about its future operating results, performance and opportunities that involve substantial risks and uncertainties. When used herein, the words "anticipate," "believe," "estimate," "hope" "upcoming," "plan," "target", "intend" and "expect" and similar expressions, as they relate to MamaMancini's Holdings, Inc., its subsidiaries, or its management, are intended to identify such forward-looking statements. These forward-looking statements are based on information currently available to the Company and are subject to a number of risks, uncertainties, and other factors that could cause the Company's actual results, performance, prospects, and opportunities to differ materially from those expressed in, or implied by, these forward-looking statements.

SOURCE MamaMancini's Holdings, Inc.