Mamas & Papas® - Great Britain's #1 Baby Brand - Arrives in the U.S.

Celebrity Favorite, Designer Baby Brand Makes Its United States Debut With an Exclusive Line at Babies"R"Us

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Aug 16, 2010, 09:00 ET

HUDDERSFIELD, England, Aug. 16 /PRNewswire/ -- Mamas & Papas^®, the number one brand of baby gear products in Great Britain, today announced that it is launching its line of strollers, lightweight strollers, travel accessories and toys in the United States, through a partnership with Babies"R"Us^®, the world's leading dedicated baby products retailer. Beginning August 15, a special assortment of Mamas & Papas will make its stateside debut at select Babies"R"Us stores across the country. An expanded array of Mamas & Papas gear and accessories will also be available at Toys"R"Us Times Square, Babies"R"Us Union Square and FAO Schwarz Fifth Avenue in New York City, as well as online at Babiesrus.com/MamasandPapas.

Mamas & Papas has a unique history in the world of parenting since its inception nearly three decades ago. The brand was founded by working mother Luisa Scacchetti in 1981 following the birth of her first daughter, Amanda. The brand's inspiration simply stems from every mother's wish to surround her child's arrival with products that offer the foremost safety, the highest quality and the finest fabrics in stylish hues and tones. The Mamas & Papas brand ethos built on that inspiration has remained consistent throughout the years, and now Luisa's two daughters join her in creating beautiful design-led collections and parenting products for the next generation.

"We always strive to understand and anticipate the needs of expectant mothers and their partners, as well as the young ones they care for, to facilitate the design and development of a range of innovative and stylish nursery-related products.

By anticipating the ever-changing needs of pregnant women and their families, whilst remaining true to our core values, we are proud to be the number one nursery brand in the UK. My longtime ambition has been to bring our brand to American families so we can share in their unique journey into parenthood."

— Luisa Scacchetti, founder

Mamas & Papas is the most awarded parenting brand in the United Kingdom and is quickly gaining a reputation around the globe for design that is not only beautiful, but provides today's parents with practical solutions and the reassurance of world-class quality. The exclusive Babies"R"Us collection offers a handpicked selection featuring the latest award-winning strollers, lightweight strollers, highchairs, bouncers and travel toys, including:

Travel System Compatible Strollers:

Urbo – Available with or without a bassinet, the Urbo stroller is designed for urban and urbane parents looking for products that reflect their style. With influences echoing the Bauhaus era, the stroller features a black seat and chromed silhouette, which has received compliments for its "street sculpture." The Urbo launched in the UK in February 2010 and has already secured 5-Star consumer awards.

Sola – Available with or without a bassinet, this stroller is perfect for today's busy parent. With a streamlined stealth black seat unit and silver chassis, the Sola stroller bursts to life with a riot of color within. Its simplicity of use, coupled with its modern styling, has made this stroller a star of the suburbs and has secured a Best Buy award from the UK's number one parenting magazine, "Mother & Baby." The interior's evergreen color palette ("Tree") is sure to bring a fresh feel to parents and baby all year round.

Luna-Mix – This three-wheeled stroller is the company's best-seller in the UK, credited to its compact fold, lightweight design and simple functionality. Designed to adapt to parents' demands, the Luna-Mix, which is available in dazzling colors and a range of modern fabric combinations, fits easily into the smallest of cars and can be stored easily on a train or plane. Complementary or contrasting accessories are also available, so parents can "mix and match" and create their own unique style.

All Mamas & Papas strollers are infant car-seat compatible with Peg Prego, Graco and Maxi Cosi infant carriers; adaptors are available, sold separately.

Lightweight Strollers:

In addition to travel system compatible strollers, Mamas & Papas has created a fleet of lightweight strollers that are perfect for situations where flexibility is paramount. All Mamas & Papas lightweight strollers also feature an over-the-shoulder carrying strap for when the stroller is folded and in transit.

Trip – This stroller offers vented side panels and is the must-have getaway product.

Trek – Featuring a simple seat recline system, little ones have the option to nap while on the move. Tour – Increased seat padding and a deeper recline will ensure comfort during longer journeys.

Cruise – Perfect for everyday use, this stroller features a five-position recline, adjustable foot rest, easy-peek canopy window and additional storage pockets.

Voyage – Features an integrated sun visor and sun canopy, quilted seat and removable toddler pillow and chest pads for extra comfort, this stroller is the highlight of the new Mamas & Papas lightweight stroller range.

Highchairs:

The Mamas & Papas highchair collection is a nod to the world of interior design, allowing parents to assure their baby's needs are met without forgoing style!

Loop Highchair – Super sleek, this highchair is as sophisticated as it is practical, with high-lacquer white shine and bright green seat pad accessories.

Go Eat Highchair – This white and licorice black highchair combines a sleek silhouette with clever fold-up capabilities, allowing families to enjoy the ritual of mealtimes in even the smallest settings.

Bouncers:

Play time and sleep time come together in beautiful harmony, as Mamas & Papas presents these state-of-the-art cradles.

Magic Astro – Featuring a toy arch with touch-activated sounds and lights as well as a kick pad that generates further levels of light and sound, the Astro cradle is MP3-compatible so parents can share their favorite music with baby.

Apollo – Providing maximum comfort, this cradle features a "music book" function that plays four different classic lullabies. The Apollo cradle also offers gentle vibration and bounce functions to soothe and entertain baby. A toy arch completes the cradle, made for a modern home.

Ripple – Featuring teddy bears and honeybees on a toy arch, this bouncer can play traditional nursery rhymes and offers gentle bounce and soothing vibration functions.

Travel Toys:

While traveling with baby can be tricky, Mamas & Papas offers a collection of travel toys that come in a range of colors and are sure to captivate and engage baby to ensure journeys run smoothly.

"Made with…Love" Activity Spiral – This beautifully crafted, vintage-inspired toy can fit on a stroller bumper bar, car seat handle or crib with ease.

Travel Charm – Featuring a colorful array of delicately embroidered maps, street signs and cars, babies are sure to enjoy any ride – long or short – with this travel charm attached to their car seat or stroller.

Jumbles Collection – Numerous soft farmyard and jungle friends make the perfect gift and can be attached to any Mamas & Papas stroller canopy.

The Voyage stroller, the Apollo and Ripple bouncers and the Made with…Love Activity Spiral travel toy are part of the expanded collection available at Toys"R"Us Times Square, Babies"R"Us Union Square and FAO Schwarz Fifth Avenue, in addition to the select store locations and Babiesrus.com/MamasandPapas.

For more information about the exclusive collection of Mamas & Papas products available at Babies"R"Us, and for a full list of store locations, visit Babiesrus.com/MamasandPapas.

To receive direct updates from Mamas & Papas, register at www.mamasandpapas.com, "like" Mamas & Papas at www.facebook.com/mamasandpapas and follow Mamas & Papas at www.twitter.com/mamasandpapas.

About Mamas & Papas

Mamas & Papas is a family-owned business based in Huddersfield, West Yorkshire – United Kingdom. The brand started as a small, independent nursery specialist boutique in 1981 and now operates 70 international stores. Mamas & Papas currently has 1,500 staff and offers a range of over 2,500 products worldwide. Luisa Scacchetti, one of the UK's premier female entrepreneurs, inspired the business after recognizing, during pregnancy and motherhood, the need for more functional nursery products.

Mamas & Papas has a fervent celebrity following, in keeping with its designer cachet, including many international sports, music and film stars. As a best-in-class brand, Mamas & Papas consistently secures magazine and readers awards for its products and has secured the coveted Best Stroller Award from premier UK parenting magazine, "Mother & Baby," for four years running.

Mamas & Papas is the only European parenting brand that operates its own independently audited government-accredited test lab so that every design is put through its paces long before reaching the customer. Alongside longevity tests, user trials and continued testing of every consignment, the customer can be certain that the brand continues to test, trial, evolve and enhance every product range every season. Images of the test lab are available on request.