Mambo Sprouts Newsletter Now Available In The Valpak® Blue Envelope®

ST. PETERSBURG, Fla., Dec. 11, 2014 /PRNewswire/ -- Cox Target Media, the leading direct marketing company in North America, and Mambo Sprouts, the leading publisher of print and online coupons for the natural and organic industry, today announced a partnership to launch the Mambo Sprouts Newsletter in the Valpak® Blue Envelope®.

The Mambo Newsletter will educate consumers about the best organic food brands on the market and will feature compelling offers redeemable anywhere the products are sold. More than one million households will receive the newsletter, which will be a popular addition to the Valpak envelope. In a recent study, Mambo Sprouts found that health-conscious shoppers are extremely price and value driven with more than 80% using coupons on healthy or organic products.¹

"We are thrilled to partner with Mambo Sprouts," said Craig O'Neill, Head of Sales for Cox Target Media. "They are experts in healthy, natural and organic products, which is the fastest growing segment in the CPG industry. It's a win-win, as we can help connect them with savvy consumers who appreciate healthy living and saving."

"The opportunity to showcase CPG offers in the blue envelope is especially exciting for us," said Michael Vivio, President of Cox Target Media and Valpak. "This venture demonstrates the strength of the Cox Target Media assets, which include print at home coupons, blogger reach, and custom envelopes, as we strive to give consumers more of what they are looking for."

The Mambo Newsletter will be featured as a Custom Free-Standing Insert in the Valpak envelope. It was developed as a cost-effective opportunity for high-demand natural and organic brands to reach millions of Americans. Cox Target Media is customizing distribution to the most relevant households by applying consumer behavior research and insight, as well as demographic and geographic data.

"It is an honor to work with a trusted brand like Valpak to bring this unique opportunity to the natural products segment," said Matthew Saline, Founder and CEO of Mambo Sprouts. "Valpak has tremendous reach and smart targeting capabilities. With an 86% open rate, and nearly 9 out of 10 households viewing the envelope content, this is a powerful way for the brands we work with to educate and incentivize new potential customers."

The program has five launch dates in 2015. For more information on advertising in the Mambo Sprouts Newsletter, please contact Bob Poust, Director of Sales at Mambo Sprouts, [email protected]. Please visit CoxTarget.com for more information.

¹ The 2014 Market LOHAS MamboTrack Natural and Organic Shopper Survey

About Valpak®
Valpak, one of the leading direct marketing companies in North America, is owned and operated by Cox Target Media. With nearly 170 franchises across the United States and Canada, the signature Blue Envelope® delivers coupons and savings to nearly 40 million households each month. Annually, Valpak will distribute some 20 billion offers inserted in more than 500 million envelopes. Valpak also offers digital solutions online through http://www.Valpak.com and http://www.valpak.ca, sites offering free coupons, e-commerce and coupon codes. Additionally, the Valpak coupon mobile coupon app for smartphone platforms delivers easy to find savings for consumers. For more information about advertising with Valpak, please contact 1-800-676-6878.

About Cox Media Group
Cox Media Group is an integrated broadcasting, publishing, direct marketing and digital media company that includes the national advertising rep firms of CoxReps.  Additionally, CMG owns Cox Target Media, which operates Valpak, one of North America's leading direct marketing companies, and Savings.com, a leading online source for savings.  The company's operations currently include 14 broadcast television stations and one local cable channel, 57 radio stations, eight daily newspapers and more than a dozen non-daily publications, and more than 100 digital services.  CMG currently operates in more than 20 media markets and reaches approximately 52 million Americans weekly, including more than 30 million TV viewers, more than 4 million print and online newspaper readers, and 14 million radio listeners.  For more information about Cox Media Group, please check us out online at www.coxmediagroup.com. 

About Mambo Sprouts
Mambo Sprouts is the leading publisher of print and online coupons for the natural and organic industry.  Through their online and in-store programs, Mambo Sprouts reaches over 4 million proven natural and organic shoppers quarterly. The company offers manufacturers and retailers a complete range of customizable programs including: the industry's first and only natural product co-op coupon program, market research services, Go Mambo! Mobile sampling program and web marketing including natural product print at home coupons as well as sample offer promotions. www.mambosprouts.com.

Media Contacts:
Meghan Heffernan, Savings.com & Cox Target Media, 949-878-8104 or [email protected]

Lisa Lazarczyk, Mambo Sprouts, 781-646-0667 or [email protected]

To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/mambo-sprouts-newsletter-now-available-in-the-valpak-blue-envelope-300008306.html

SOURCE Cox Target Media

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