Mandalay Digital Group, Inc. Announces Global Deal With Telefonica Digital

LOS ANGELES, Oct. 18, 2012 /PRNewswire/ -- Mandalay Digital Group, Inc. (OTC Markets: MNDL), a global mobile content provider, today announced recently acquired subsidiary Logia Mobile has signed an agreement with Telefonica Digital in relation to LogiaDeck™', the all-inclusive application management platform for Android devices

"Working with Telefonica is a clear advancement of Mandalay Digital's strategic goal of becoming one of the leading global mobile content and communication service providers," states Peter Adderton, Chief Executive Officer of Mandalay Digital Group. "Our recent acquisition of Logia Mobile's assets, including its mobile content infrastructure solutions like LogiaDeck, is already starting to pay dividends as we expand our technology footprint with Telefonica.

LogiaDeck is a complete application management platform that enables mobile operators and OEMs to control, manage and monetize the applications that are installed (pre or post) on a smartphone or other connected devices. LogiaDeck controls the process of installing applications, service packages and content bundles and provides tools for analysis and reporting.

Mandalay Digital Group Inc. recently announced the acquisition of the global assets of Logia Mobile, a leading mobile content development and management solutions provider. The acquisition is an example of Mandalay Digital Group strategic plan to build a global media and communications company through the combination of strategic acquisitions and its current distribution network. Mandalay Digital is a comprehensive mobile content and service provider, and its many technology platforms including Digital Turbine (DT) allow media companies, mobile carriers, and their OEM handset partners to take advantage of multiple mobile operating systems across multiple networks, while maintaining individual branding and personalized, one-to-one relationships with each end-user.

About Logia Mobile
Founded in 2004, Logia Mobile has gained recognition as an expert in innovative, mobile monetization solutions. The company's solutions are deployed in top-tier mobile operators and content providers worldwide and include white label app & media stores, in-app payment solutions, app-based value added services, device application management solutions, and mobile social music and TV offerings. Logia Mobile has close relationships with over 500 app developers and content vendors as well as pre-existing agreements with unique mobile platforms and service providers. Logia Mobile operates in more than 20 countries, providing services including in-app billing to more than 50 leading mobile carriers including Vodafone, Verizon, Telefonica , Turkcell, Deutsche Telekom among others reaching over 1.5 billion mobile subscribers. In addition, Logia Mobile has existing partnerships with industry leaders including Amdocs, Ericsson, and Alcatel-Lucent, among others.

About Mandalay Digital Group
Mandalay Digital Group is at the convergence of internet media content and mobile communications. It delivers a mobile services platform that works with mobile operators and third-party publishers to provide portal management, user interface, content development and billing technology that enables the responsible distribution of mobile entertainment. Mandalay Digital is headquartered in Los Angeles and has offices in Europe, Israel and Latin America to support global sales and marketing. For additional information, visit www.mandalaydigital.com.

About Telefonica Digital
Telefonica Digital is a global business division of Telefonica. Its mission is to seize the opportunities within the digital world and deliver new growth for Telefonica through research & development, venture capital, global partnerships and digital services such as cloud computing, mobile advertising, M2M and eHealth. It is also driving innovation in over the top communications under a new umbrella brand called TU and in Big Data through Telefonica Dynamic Insights. Telefonica Digital will deliver these new products and services to Telefonica's 311 million customers as well as entering new markets. It is headquartered in London with regional centres in Silicon Valley, Sao Paulo, Spain and Tel Aviv. Jajah, Terra, Media Networks Latin America, 48 and giffgaff are all managed under the Telefonica Digital umbrella.

Contacts

SOURCE Mandalay Digital Group, Inc.