MANE AND CINNABON® JOIN FORCES TO LAUNCH A SWEET, LIMITED-EDITION LIP GLOSS BEAUTY KIT

The limited-edition Mane x Cinnabon collab combines everyday beauty essentials with the irresistible spirit of Cinnabon's cinnamon rolls, turning its signature cream cheese frosting into a wearable, multisensory moment.

NEW YORK, Sept. 15, 2026 /PRNewswire/ -- Mane, the easy, repeatable and fun beauty brand founded by industry icon Jen Atkin, announced a new collaboration with Cinnabon®, the market leader among cinnamon roll bakeries, to launch the limited-edition Mane x Cinnabon Beauty Kit. At the heart of the collaboration is Extra Frosting, a Cinnabon frosting-scented and flavored lip gloss inspired by the signature cream cheese frosting fans know and love.

For the first time, Cinnabon's most craveable element steps outside the bakery, transforming the look, feel and flavor of its world-famous frosting into a beauty essential you can see, smell and taste. Inspired by fans who always ask for "extra frosting," the name captures the spirit of the collaboration: celebrating the little 'extras' that make ordinary moments feel special.

Priced at $28, the Mane x Cinnabon Kit includes:

• Extra Frosting Lip Gloss (0.08 fl. oz./2.35 mL), inspired by Cinnabon's signature cream cheese frosting. The nourishing, ultra-shiny formula hydrates and smooths dry lips, leaving them glossy and pillowy soft. Wear it day or night for the perfectly sweet finishing touch.
• Pink Jelly Pop Brush and Mirror, a compact, on-the-go essential that fits easily into any bag.
• Cinnabon Reward Card, inviting Cinnabon Rewards members to enjoy the treat that inspired the collaboration.

The collaboration is rooted in a shared belief that everyday moments are worth savoring, whether it's a favorite treat or a routine that feels uniquely your own. For Mane founder Jen Atkin, a longtime Cinnabon fan, the collaboration was a meaningful opportunity to bring together two brands built on comfort, joy and everyday delight.

"I'm so excited about this collaboration - it's an amazing lip product, but it also feels unmistakably Cinnabon. The brand has been part of so many chapters of my life. Growing up in Hawaii, I remember going to the mall with my mom and getting Cinnabon together, and now I'm creating those same memories with my own kids. Bringing Mane and Cinnabon together feels incredibly full-circle and I love that it all started with me sliding into their DMs. It's playful, nostalgic and truly a dream come true," said Mane founder Jen Atkin.

"Cinnabon continues to search for unexpected ways for fans to engage with the brand through partnerships that blend nostalgia, creativity and self-expression," said Cinnabon President, Nathan Baldwin. "The collaboration with Mane introduces Cinnabon to an audience of beauty enthusiasts, while also giving longtime fans a new, collectible way to experience their love for the brand."

To celebrate the launch, Mane and Cinnabon will host a consumer event at Century City in Los Angeles on Saturday, September 26. The experience will create a Mane x Cinnabon, Candy Land-inspired universe, complete with an immersive lounge where mall guests can discover the products and experience the inspiration behind the collaboration firsthand.

The Mane x Cinnabon Kit will be available through a Sephora app preview beginning September 22, followed by Sephora.com and HeyMane.com on September 23 and select Sephora stores in the US and Canada on September 25.

About Mane

Founded by celebrity hairstylist and entrepreneur Jen Atkin, Mane creates expert-approved essentials that make your everyday routines feel easier and more enjoyable. Built from more than a decade of conversations with the hair-obsessed Mane Addicts editorial community, we translate professional experience and real consumer feedback into approachable beauty solutions that fit seamlessly into your world. It's all part of the Mane philosophy: Rinse. Refresh. Repeat. From our salon-inspired tools to high-performing products, everything is curated to earn a permanent place in your routine—whether you're starting fresh, extending your style, or repeating what works.

Mane ranges from $12–$148 USD and is sold in-store at Sephora and Sephora at Kohl's stores across the U.S. and Canada, and online at Sephora.com, HeyMane.com, and Amazon.

Meet us at @mane_____ on Instagram and TikTok.

About Cinnabon®
Founded in Seattle in 1985, Cinnabon is the market leader among cinnamon roll bakeries. The company serves fresh, aromatic, oven-hot cinnamon rolls, a variety of other baked goods and specialty beverages. As of March 29, 2026, there are more than 2,400 Cinnabon locations in 48 states and across 65 countries and territories, primarily in high-traffic venues such as shopping malls, airports, train stations, travel plazas, entertainment centers and military establishments. Cinnabon is also a global licensor focused on driving multi-channel growth across consumer-relevant occasions, whether on the go, in grocery stores, universities, at home or in the office. Join Cinnabon Rewards for special offers. For more information, visit cinnabon.com, or follow us on Facebook, Instagram, TikTok and X.

SOURCE Cinnabon