Mangia! Mangia tutti! EF Go Ahead Tours Serves Up a Second Bite of Italy with Three New Epic Tours, "Made with Amore"

New tour collection launches alongside EF Go Ahead Tours' "Go for you" brand campaign, with investments across digital, satellite radio, podcasts, out-of-home, and connected TV 

CAMBRIDGE, Mass., Oct. 1, 2025 /PRNewswire/ -- EF Go Ahead Tours, a leading tour operator for travelers of all ages, families, and groups, is inviting travelers to indulge in a little something for themselves and take a second bite out of Italy.

While most travelers will only ever see a fraction of the country – Visit Italy estimates just 1% – EF Go Ahead Tours' "Made with Amore" campaign encourages travelers to go guided and rediscover the other 99 percent, inclusive of the country's small villages, unspoiled landscapes, and authentic places, far from the usual crowded and worn tourist routes.

"We've long been a leader in tours to Italy, from the must-visit cities of Venice, Florence and Rome to the iconic landscapes of Tuscany and the Amalfi Coast. Italy's culture, natural beauty, art and food offer something for everyone," said Lael Kassis, Vice President, Market Development for EF Go Ahead Tours, "With the launch of our Made with Amore campaign, we're making it easier than ever to experience what will be life-changing memories across whole new regions of Italy most travelers have never seen."

See all Italy tours here:

https://www.goaheadtours.com/tours/europe-tours/italy-tours  

Are we affiliated?

Partners and publishers can now participate in EF Go Ahead Tours' affiliate marketing program through AWIN and earn commissions for tour bookings. Select media, through December 31, are eligible for special offers. 

Click here to learn more: https://ui.awin.com/merchant-profile/25957

New tours across Italy!

A Week in Puglia & Southern Italy: Bari, Lecce & Matera : Head to the heel of Italy's boot for timeless towns, rich history and culture, and delicious delicacies.

• Special excursions and sights: Trulli houses in Alberobello, olive oil tasing in Puglia, the UNESCO-listed old town of Matera, and extending your stay to the iconic Sorrento Peninsula.
• 9 days (11 days with Sorrento Peninsula extension) 
• Prices from $3399 USD* - Estimated monthly payments as low as $150

Northern Italian Lakes & Alps: Maggiore, Garda & the Dolomites : From natural beauty to cultural and architectural highlights, visit Lake Maggiore, Lake Garda, the Dolomites, Vicenza, and Verona. Travelers will be able to immerse themselves in architectural landmarks, such as the Palladian villas and unique wine tasting experiences in Vincenza.

• Special excursions and sights: Gardens and palaces of the Borromean Islands, a sunset boat ride and dinner around Lake Garda, a visit via cable car to the Dolomite's Mesner Mountain Museum, and wine tasing in the Prosecco Hills.
• 13 days (15 days with Verona extension) 
• Prices from $4,799 USD* - Estimated monthly payments as low as $220

Sardinia & Corsica: Undiscovered Islands of Italy & France : A multi-country tours across Italy and France, our itinerary celebrates wellness (inclusive of a Blue Zone destination in Sardinia) and promises unique travel experiences as we highlight the region's culinary heritage and stunning natural landscapes.

• Special excursions and sights: Alghero's Catalan Old Town, Blue Zone lunch with Sardinian shepherds, the white cliffs of Bonifacio, and a performance of Corsica's UNESCO-listed polyphonic singing tradition in Ajaccio.
• 15 days (17 days with Nice extension)
• Prices from $5,699 USD* - Estimated monthly payments as low as $259

*Tour prices are per person, before flights, and based on two travelers per hotel room.

Booking future trips with EF Go Ahead Tours is a win-win.

Travelers can lock in today's costs for future travel through EF Go Ahead Tours' AutoPay and benefit from one of the few credit and interest-free payment plans available. Flexible options allow changes to dates and destinations up to the Tour Finalization Date.

AnyReason protection lets travelers make tour plans with confidence. Add it to either of EF Go Ahead Tours' Trip Protection Plans for just $75 and you can cancel your trip anytime prior to checking in to your first flight.

But don't wait—the deadline to get AnyReason Protection for most tours is 70 days before departure (90 days for select tours). Bonus, AnyReason protection is included for free when you purchase Trip Protection within three days of booking.

Go for you: EF Go Ahead Tours Launches First Multi-Platform Brand Campaign

Complementing the showcase of new tours in Italy, EF Go Ahead Tours just launched the company's new "Go for you" brand campaign featuring partnerships with AARP and national media investments across digital, out-of-home, Sirius XM, Connected TV, and through sponsorships with well-known podcasters like Mel Robbins.

"For more than 35 years, EF Go Ahead Tours has been a leader in guided travel, connecting more travelers from the United States and Canada to hundreds of destinations across the world. Demand for experiential travel continues to grow as more world travelers seek community and the type of connection found on our guided group tours. We see this as the right moment to introduce EF Go Ahead Tours to new travelers interested in going guided, traveling solo, or traveling with others who share common interests," said Jessica Trammell, Vice President of Marketing, EF Go Ahead Tours. "Our new creative reflects the spirit of today's traveler, someone investing in themselves, driven by discovery, and trusting Go Ahead to handle the details so they can live in the moment."

All media buys and new creative, including advertisements airing on Connected TV, were developed, produced and procured by EF Go Ahead Tours' internal creative and marketing team. See the new ad here: https://www.youtube.com/watch?v=5Y62Q_ssBXU

"The 'Go for you' campaign is rooted in the idea that travel is an investment in yourself, your well-being, your growth, and maybe most importantly ... it is an investment in your joy. This campaign is about celebrating yourself as you step into new cultures and say yes to new experiences that will fuel you," added Trammell, "With Go Ahead's brand investment, we're combining purpose-driven creative with smart, performance marketing techniques. Furthermore, we've embraced AI to help us target and reach more travelers as we show them why a message like 'Go for you' matters more than ever."

About EF Go Ahead Tours
EF Go Ahead Tours  offers more than 200 guided trips across six continents. Each carefully planned, expertly led tour makes it easy for curious travelers of all ages to get to the heart of a destination. With a maximum group size well below the industry average, each trip has the perfect balance of planned sightseeing and free time to explore.

EF Go Ahead Tours is a tour operator brand within EF World Journeys, one of North America's leading guided, experiential travel companies.

Join EF Go Ahead Tours' affiliate program, supported by AWIN and earn commissions on booked tours.

SOURCE EF Go Ahead Tours