HOLLAND, Mich., April 12, 2011 /PRNewswire/ -- Rutherford & Associates, the leading route accounting and management software for food and beverage distributors, announces that Bronx, New York, USA - based Manhattan Beer Distributors has selected eoStar as its distribution software provider.

"eoStar offers us the scalability we need as we expand our business and the best technology on the market to do so," said Bill Bessette, Chief Operating Officer of Manhattan Beer Distributors. "Our business strives to provide our employees with the best tools to offer the highest level of customer service and product delivery support, and eoStar meets those needs now and into the future."

Manhattan Beer Distributors is one of the largest beer wholesalers in the United States.  Operating out of 5 strategically located facilities, they deliver a complex portfolio of brands and packages to over 6,000 customers on a daily basis.

"The combination of eoStar and Manhattan Beer Distributors is an example of how technology can help transform the beverage industry by improving efficiency and profitability," said Michael Rutherford, Rutherford CEO. "Manhattan's investment in next-generation distribution technology is the role model for every progressive distributorship seeking to become more competitive."

Rutherford & Associates' flagship product, eoStar, manages nearly $3 billion in consumer packaged goods for distributors across North America. The full-featured software facilitates the entire sales management, accounting, and distribution process through open-standard software and mobile applications.

About Manhattan Beer Distributors

From humble beginnings in the late 1970s, Simon Bergson started his business as the owner-operator of a small beverage center in lower Manhattan, New York City, operating out of a 4,000 square foot warehouse with 3 delivery trucks. Manhattan Beer Distributors has managed consistent growth for over 30 years.

Today, Manhattan Beer Distributors directly services over 25,000 accounts in the metro New York City area, representing over 70 suppliers and offers some of the highest quality products in the world.

About Rutherford & Associates, Inc.

Rutherford is an American company bringing over 25 years of full service software expertise to beverage distributors. Rutherford is headquartered in Holland, Michigan and is privately-held. For more information please visit us at www.eostar.com or contact our sales department at 800-270-7558

Rutherford® and eoStar® are registered trademarks of Rutherford & Associates, Inc. All other company and product names may be trademarks of their respective owners. Copyright © 2011 Rutherford & Associates, Inc.

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SOURCE Rutherford & Associates, Inc.