Apr 30, 2013, 01:36 ET
MIAMI, April 30, 2013 /PRNewswire/ -- Manuel E. Machado, CEO/Co-Chairman of MGSCOMM, was honored by his peers as recipient of the 2013 HispanicAd.com Agency Executive of the Year award. The recognition, bestowed during the Association of Hispanic Advertising Agencies' (AHAA) Annual Conference on April 29, 2013, coincides with MGSCOMM's ten-year anniversary benchmark.
"It is truly an honor for me to be recognized by my peers and stand alongside previous winners who are friends and admired colleagues," states Machado. "Since founding MGSCOMM a decade ago with my business partner, Al Garcia-Serra, COO/co-chairman, the market and the industry have evolved to new heights. Marketers no longer doubt the Hispanic market impact and its influence on mainstream society, in a large part due to the work of AHAA."
The prestigious Agency Executive of the Year award, sponsored by HispanicAd.com, is presented to a Hispanic advertising agency executive for his or her contributions and leadership that have helped advance the growth of the U.S. Hispanic market. An online voting process set forth by HispanicAd.com determines winners.
Founded in 2003 with headquarters in Miami and offices in New York City and Mexico City, MGSCOMM is among the top independent, Hispanic owned advertising and communications agencies in the U.S. Reflecting the changing demographics in the U.S., MGSCOMM has parlayed its Hispanic market work to include all-market communications for clients such as: Florida Power & Light, BB&T, University of Miami Health System (UHealth), Dolphin Mall, and most recently Miami Marlins.
The company's AAA client roster also includes: ITT Technical Institute, Hyundai Motor America, Merck, HBO Latino, MilkPEP (Hispanic got milk?), The Florida Lottery, Palm Bay Wines, Visit Orlando and Outback. Brands that have been with the company since its founding in 2003 are: Tiffany & Co., Southeast Toyota Distributors, LLC and EXTENDA (Trade Promotion Agency of Andalusia, Spain).
MGSCOMM is an integrated marketing communications agency providing clients a complementary suite of communications services, including advertising, broadcast production, public relations and social media, sales promotions, interactive and digital services, and field engagement through six wholly-owned business units. The agency specializes in consumer marketing, packaged goods, retail, healthcare, financial, pharmaceuticals, tourism and luxury products; and is ranked among the top independent Hispanic-owned communications firms. Expertise in the areas of brand positioning, issues management and global marketing equips MGSCOMM to build brands and shape reputations for client partners. MGSCOMM is headquartered in Miami, Florida, with full-service offices in New York City and Mexico City. For more information, visit mgscomm.com.
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