Many Consumers Indicate They Will Search Daily Deal Websites While Father's Day Shopping, According to PriceGrabber® Survey

Jun 06, 2011, 09:00 ET from PriceGrabber

LOS ANGELES, June 6, 2011 /PRNewswire/ -- PriceGrabber®, a part of Experian, just released the results of its 2011 Father's Day consumer spending survey. The data, resulting from a recent survey of 2,950 U.S. online consumers who plan to spend money on a Father's Day gift, revealed that many consumers will search for deals and discounts when shopping this year. Data also showed that many consumers plan to spend the same amount of money as last year, with the highest percentage of respondents planning to spend less than $100 on Father's Day gifts.

Consumers will use daily deal Websites to shop for a Father's Day gift

According to the PriceGrabber survey (conducted May 4-12, 2011), 45 percent of Father's Day shoppers will search daily deal Websites for a gift this year. When those consumers were asked which daily deal Websites they would use, 52 percent indicated Groupon, 46 percent said PriceGrabber's new local deals category, 29 percent said Google Offers, 20 percent said Living Social, and 15 percent indicated Facebook Deals.

Consumers will use money-saving techniques

Many consumers plan to use multiple money-saving techniques to stay on budget when Father's Day shopping this year. When asked which money-saving techniques they have or plan to use, 59 percent of respondents indicated shopping online and using comparison-shopping Websites. Thirty-four percent of consumers plan to shop at discount, bargain or outlet stores, and 18 percent plan to visit retailer Websites and print coupons. Twenty-one percent plan to use a more traditional money-saving technique by deciding on a budget and sticking to it.

Most consumers plan to spend less than $100

When asked whether they plan to spend more or less on Father's Day shopping this year, an overwhelming 45 percent of respondents said they plan to spend the same amount as last year. Of the 11 percent who plan to spend less, 32 percent cited the current economic climate as the top

While Father's Day gift budgets may be the same as last year, according to survey data, 50 percent of consumers still plan to spend between $25 and $99 on gifts, and 22 percent plan to spend $100 to $249 on Father's Day shopping.

Practical gifts rank as top choice

It seems that you can't go wrong by giving a practical gift for Father's Day. According to survey results, 27 percent of consumers plan to give a practical gift for the holiday, such as tools, auto accessories and appliances; 17 percent of consumers plan to purchase a hobby-related gift. Apparently, dads also need some entertainment in their lives and new clothes in their closets. Fourteen percent plan to purchase an entertainment-related gift, such as consumer electronics, music or movies; 9 percent plan to buy clothing or accessories. When a tangible gift just won't cut it for the holiday, respondents will give a gift that they can experience with the recipient. Eight percent plan to give an experiential gift for Father's Day — such as a dinner, a vacation or a show — which will allow them to share or spend time with the recipient.

For Father's Day gift ideas, visit the PriceGrabber Father's Day Shopping Guide at


PriceGrabber, a part of Experian, is a leading online shopping site with more than 23 million unique shoppers monthly. At PriceGrabber, savvy shoppers can instantly find and compare millions of unique products and services across 25 categories with more than 11,000 merchants. Compare products side by side to find the right retailers at the best prices within popular categories, such as Digital Cameras, Electronics, Computers, Clothing, Books, TVs and more. PriceGrabber provides shoppers with the right product from the right merchant at the best price anytime, anywhere. Visit us at

About Experian

Experian® is the leading global information services company, providing data and analytical tools to clients in more than 80 countries. The company helps businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making. Experian also helps individuals to check their credit report and credit score, and protect against identity theft.

Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Total revenue for the year ended 31 March 2011 was US$4.2 billion. Experian employs approximately 15,000 people in 41 countries and has its corporate headquarters in Dublin, Ireland, with operational headquarters in Nottingham, UK; California, US; and São Paulo, Brazil. 

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SOURCE PriceGrabber