PETALUMA, Calif., Sept. 17, 2018 /PRNewswire/ -- Profits are often on the mind of a CEO. How to cut unnecessary costs, increase overall efficiency and how to increase profit margins are all part of the game. But it can't just be a blind drive, doing whatever seems like it will net the most money the most quickly. Brandon Frere, CEO and president of Frere Enterprises, advises tactical business leaders to think carefully about best business practices, especially when it comes to customer relations.
How customers view a company is important because it will affect how they approach doing business with said company. If that perspective becomes too negative, they may stop doing business with a company entirely. Now, that may sound obvious when said plainly, but it can get a little more complicated when trying to figure out if a new business trick will be perceived negatively or not. "Customers are a big driving force for a company. Services have to provide value to clients to keep them not just satisfied, but to exceed their expectations," said Frere.
Now, it's not always simple to figure out what customers will appreciate and what will drive them away from a company in droves, but there are a few safe guidelines that can be followed. While a business wants to make use of every opportunity it can, using something like a currently happening natural disaster likely won't be the best opportunity of choice if it directly impacts the safety of those being affected. For example, a phone company throttling data that firefighters are using during a crisis not only can potentially hurt people needing to be rescued but also runs the risk of being heard about by the general public. It's becoming more common for consumers to vote with their dollars for business practices they support, and something like that could mean a lot of canceled contracts.
However, on the opposite side, even such an event has a chance to be seen as useful. If, again to use an example, everyone in the area of the disaster is given special rates so they can focus on other things rather than their data bill, it goes a long way to promote a positive impression of the company - provided there is enough news coverage of a company doing so. But something like that, while meaning less money up front, means a better overall impression of the company, which often leads to things like renewed contracts and people switching over when their previous contract with another company ends.
Keeping customer relations high isn't always a straightforward path. But it's an important path to follow for the longevity of the company. Strategic business planners understand that and know what can be and how to use opportunities to their advantage. "Companies need a profit to function, but it's just as important to give back to those that help a company thrive," said Frere.
About Frere Enterprises
Run by CEO Brandon Frere, Frere Enterprises is a California-based company with a global vision based around the usage of special financial technology, or SpecFinTech, with a current focus on financial wellness and productivity.
He has designed and created multiple companies to meet the ever-demanding needs of businesses and consumers, alike. Frere's website, www.FrereEnterprises.com, is used as a means to communicate many of the lessons, fundamentals and information that he has learned throughout his extensive business and technological endeavors. Through Frere Enterprises, he aims to apply those lessons to other business opportunities.
Frere Enterprises' mission is to acquire traditional businesses and digitally transform them to meet and exceed modern day demand. This mission seeks to transform such businesses by developing the newest and most evolved technologies to speed up the evolution of financial services in order to meet the demands of the modern consumer and exceed the potential of the modern era.
SOURCE Frere Enterprises