ORLANDO, Fla., Feb. 1, 2018 /PRNewswire/ -- Margaritaville, the global lifestyle brand synonymous with fun and escapism, today welcomed a new class of students for the Spring 2018 semester of its wildly successful college ambassador program, Margaritaville University. The program launched in 2016 and has quickly grown to over 200 students on more than 120 campuses across North America.
"We are thrilled with the success of our college ambassador program and the youthful energy it brings to our brand, " said Tamara Baldanza-Dekker, chief marketing officer of Margaritaville. "The traditions of Margaritaville have been organically handed down from generation to generation since the song's debut just over 40 years ago, and we are excited to see this continue and grow as a new class of students are welcomed into Margaritaville University."
Ambassadors share one simple mission – to bring the Margaritaville state of mind to their fellow students in fun, unique ways. Donning flip flops and tropical attire, MargU ambassadors host special events on campus, introduce exclusive retail discounts, compete in social media challenges and spread the word about what's new in Margaritaville.
In June 2017, the brand selected eight top ambassadors to attend Margaritaville's inaugural college ambassador roundtable at Margaritaville Hollywood Beach Resort in Hollywood, Florida. During three days of festivities, ambassadors participated in free-flowing discussions aimed at helping the brand evolve its program and define a new philosophy, all while being immersed in the Margaritaville lifestyle at the AAA Four Diamond-rated, casual-luxe resort.
Additionally, in 2017, Margaritaville University hosted a pregame block party with the Cleveland Indians, flew Margaritaville's Fins Up! Flag – the unofficial symbol of MargU – in more than 10 countries and on ESPN's College GameDay on three separate occasions, and Ole Miss adopted the LandShark as their official mascot.
As the program continues its evolution, Margaritaville has also rolled out a new line of Margaritaville University-branded merchandise and products specifically geared to the college demographic. With plans to make the items available for purchase online in the future, merchandise currently includes t-shirts, hats, sweatshirts, water bottles and notebooks.
"Thanks to my parents and their love for Jimmy Buffett, I have experienced the Margaritaville lifestyle first-hand for as long as I can remember. Margaritaville has always been the state of mind I escape to for inspiration and to de-stress, especially as I juggle all the pressures of college," said Lindsay Ruddy, a Margaritaville University ambassador at the University of Cincinnati. "And now, through Margaritaville University, I am fortunate to spread the island time vibes I grew up with to my classmates and college community."
Those interested in applying for the Fall 2018 semester of Margaritaville University should visit www.MargaritavilleUniversity.com. Follow Margaritaville University on Facebook and Instagram at @MargaritavilleUniversity, and on Twitter at @MargaritavilleU.
For more information on Margaritaville, visit www.Margaritaville.com. Follow Margaritaville on Facebook, Twitter, Instagram and Snapchat at @Margaritaville.
Margaritaville is a global lifestyle brand inspired by the lyrics and lifestyle of singer, songwriter and best-selling author Jimmy Buffett, whose songs evoke a passion for tropical escape and relaxation.
Margaritaville features 11 lodging locations across the Southeast United States and Caribbean with more than 30 additional locations in the pipeline, four gaming locations and more than 60 food and beverage locations including signature concepts such as Margaritaville Restaurant, award-winning JWB Prime Steak and Seafood, 5 o'Clock Somewhere Bar & Grill and LandShark Bar & Grill. More than 15 million travelers every year change their latitude and attitude with a visit to a Margaritaville resort, residential real estate destination, vacation club, vacation home rental or restaurant.
Consumers can also escape everyday through a collection of Margaritaville lifestyle products including apparel, footwear, frozen concoction makers, home décor and more. Additionally, the brand's food, beverage and spirits lines – including Margaritaville tequilas, rums, LandShark Lager – deliver authentic, tropical escapism to fans around the world. Margaritaville, a state of mind since 1977.
Editor's Note: A selection of images and video footage can be downloaded here: https://www.dropbox.com/sh/zm9m8alk3heocsd/AAAS7b13TdKOYeSnxIH_Ri_ta?dl=0.