MarilynJean Marks Canadian Debut into Booming Online Children's Retail Industry
Retail and E-Commerce powerhouses join forces to launch Canada's first private-sale website offering discount pricing on name brand children's apparel, toys and gifts
VANCOUVER, April 23, 2012 /PRNewswire/ - Now offering Canadians access to name brand & stylish children's clothes, toys and gifts at deep discounts, angel backed MarilynJean is pleased to unveil their ultra-specialized private sale site. After a positive period of private beta testing the site launches with a membership of 20,000.
As Canada's first ultra-specialized private-sale site focused on moms, babies and kids, MarilynJean is a highly anticipated new player in the children's private-sale arena. Entering a market dominated largely by American competitors, including the Howard Shultz funded Zulily. MarilynJean is designed for Canadian parents tired of misleading discount sites that inevitably cost more after shipping and currency conversion.
MarilynJean is uniquely Canadian and innovative in its ability to negotiate great prices while maintaining a lean inventory model that still offers significant discounts to consumers. This allows buyers to benefit from grouping buying through exclusive deals offered every 48 to 72 hours.
Founders of MarilynJean include former Indochino first employee Online Marketing & PR Manager, Jason Leo Carvalho, 3rd generation Canadian entrepreneur, Kelita Jean Klein, & former Private Equity Analyst Filip Stoj. MarilynJean has also retained a corporate board of powerful and experienced mothers and Canadian business success stories including Cathy Thorpe, the former President of Please Mum and senior executive with Gap Inc., and personal finance author and television personality, Katie Dunsworth, of The Smart Cookies.
Said Cathy Thorpe, "My enthusiasm for this company is a culmination of several things that make MarilynJean unique. The marketing and e-commerce expertise of this team is undeniable. But second to that, MarilynJean is a company that truly stands behind its mission of helping Canadians get the best possible deal on the most interesting and sought after children's brands. And as a mother myself, that is something I can really get behind."
Starting April 23th 2012 MarilynJean will be launching new private-sale events exclusively to members. Quantities will be limited, so sales will be based on a first come, first serve basis.
MarilynJean.com is all about focus, focus, focus which enables its brands to connect emotionally with its shoppers. Retailers interested in reaching busy moms who are embracing the private-sale shopping experience to purchase stylish children's brands can contact [email protected]. For more information on MarilynJean, or to preview its latest sales, go to: http://www.marilynjean.com
About Marilyn Jean
Based out of Vancouver BC, created by online marketing & retail veterans, MarilynJean is Canada's first referral based, private sale, online store that offers moms with exclusive deals and preferred pricing on hand-selected pregnancy, baby, kids and family related items and services. For more information on MarilynJean, join MarilynJean on Facebook at www.facebook.com/marilynjeanfan or follow MarilynJean on Twitter at www.twitter.com/marilynjeanlive .
SOURCE MarilynJean Media Inc.
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